Head of Social Media

Location: Bangalore

Company: Allen Career Institute

Department: Marketing

Work Mode: On-site (5 days/week)

Experience: 10 years minimum

Designation: AGM/DGM (based on current profile)

Role Overview:

We are looking for a strategic and dynamic Social Media Head to lead ALLEN's social presence across platforms. This role demands a business-first mindset, linking social media impact directly to student enrolments and brand growth, while managing a large, multi-functional team.

Key Responsibilities:

• Social Media Strategy & Growth
• Develop and execute a comprehensive social media strategy across all platforms (Instagram, Facebook, YouTube, LinkedIn, WhatsApp, emerging channels).
• Drive channel growth, engagement, and community building aligned with brand objectives.

Business Impact

• Link social media performance to enrolment goals and lead generation.
• Collaborate with marketing and admissions teams to design conversion-focused campaigns.

Team Leadership

• Manage and mentor a large team including - Social Media Managers, Content Creators, Video Production Team, Graphic Designers
• Ensure seamless coordination between creative, performance, and brand teams and work closely with Academic team

Content Excellence

• Oversee creation of high-quality, platform-specific content (static, video, reels, stories).

Analytics & Reporting

• Track and drive social KPIs: follower growth, engagement rate, CTR, lead conversions.

Must-Have Skills & Experience

• 10+ years in social media marketing with at least 3 years in leadership roles.
• Strong understanding of education or similar sector dynamics and tier 2/3 audience behaviour.
• Creative storyteller with a business-first approach.
• Exceptional leadership and cross-functional collaboration skills.

Reporting To: Head of Marketing