Head of Sales

Sales Head – CarTrends Auto Parts

Department: Sales

Location: Delhi NCR / Jaipur

Experience: 8–15 Years

Industry: Automotive Aftermarket / Auto Components / Spare Parts

Employment Type: Full-Time

About CarTrends

CarTrends Auto Parts is a growing automotive spare parts company serving the B2B market with a wide range of OEM/OES and aftermarket products for passenger and commercial vehicles.

We are looking for a strong Sales Head who can take complete ownership of the sales function, drive revenue growth, expand our dealer/distributor network and build a high-performing sales team.

This is a business ownership role, not just a team management position. The person will be responsible for building the sales engine, improving market coverage and delivering consistent revenue growth.

Key Responsibilities1. Sales & Revenue Ownership

• Take complete ownership of the company's sales and revenue targets.
• Develop and execute monthly, quarterly and annual sales strategies.
• Drive revenue growth across existing and new markets.
• Identify opportunities to increase market share and product penetration.
• Monitor sales performance and take corrective action wherever required.

2. Dealer & Distributor Network

• Build and expand the company's dealer, distributor, retailer and workshop network.
• Identify and onboard high-potential channel partners.
• Develop strong relationships with key dealers and distributors.
• Increase business from existing customers through cross-selling and product expansion.
• Develop territory-wise plans for market penetration and expansion.

3. B2B & Institutional Sales

• Drive B2B sales across the automotive aftermarket.
• Develop relationships with garages, workshops, dealers, distributors, retailers and institutional customers.
• Identify large-volume business opportunities and strategic accounts.
• Lead negotiations and close high-value business deals.

4. Team Leadership

• Build, manage and scale the sales team.
• Set individual and team targets and ensure clear accountability.
• Recruit, train, coach and develop sales managers and executives.
• Conduct regular performance reviews and sales meetings.
• Create a strong performance-driven sales culture.

5. Sales Process & Systems

• Establish structured sales processes and SOPs.
• Ensure proper usage of CRM and sales tracking systems.
• Monitor lead generation, follow-ups, conversions, order value and collections.
• Build an accurate sales forecasting system.
• Ensure proper reporting and visibility of sales activities.

6. Market Expansion

• Identify new cities, territories and customer segments for expansion.
• Develop territory-wise sales strategies.
• Study competitors, pricing, product demand and market trends.
• Build plans for entering new markets and increasing market presence.
• Work closely with management on expansion plans.

7. Collections & Commercial Discipline

• Ensure timely collection of outstanding payments from customers.
• Monitor customer credit limits and payment cycles.
• Work with the Accounts team to control overdue receivables.
• Balance sales growth with profitability and healthy cash flow.

8. Product & Market Understanding

• Develop strong knowledge of automotive spare parts, OEM/OES and aftermarket products.
• Understand product demand, vehicle applications and market pricing.
• Work with Purchase/Inventory teams to identify fast-moving and high-demand products.
• Provide market feedback to management for product and inventory planning.

Key Performance Indicators (KPIs)

The Sales Head will be responsible for:

• Monthly and annual revenue achievement
• Sales growth percentage
• New dealer/distributor additions
• Territory expansion
• Customer acquisition
• Existing customer growth
• Sales team productivity
• Conversion rate
• Average order value
• Gross margin/profitability
• Collection and overdue control
• Sales forecast accuracy
• Customer retention

Candidate Profile

We are looking for someone who:

• Has 8–15 years of strong sales experience, preferably in the automotive aftermarket/spare parts industry.
• Has proven experience in B2B/channel sales.
• Has handled dealer/distributor networks and territory expansion.
• Has managed and scaled sales teams.
• Has a strong track record of achieving revenue targets.
• Understands automotive spare parts and aftermarket distribution.
• Has strong negotiation and relationship-building skills.
• Is comfortable with targets, numbers and performance-driven environments.
• Has experience working with CRM/ERP and sales reporting systems.
• Can build processes and teams rather than simply operate within an existing system.
• Is highly accountable, commercially strong and execution-focused.

Preferred Experience

Candidates from the following backgrounds will be preferred:

Automotive Spare Parts | Auto Components | Aftermarket | OEM/OES | Automotive Distribution | Tyres | Lubricants | Batteries | Garage/Workshop Networks | Auto Accessories

What We Expect From the Sales Head

The person joining this role should be capable of:

Building the team → Building the network → Building the pipeline → Closing business → Growing revenue → Improving market presence.

• We are looking for a hands-on sales leader who can own the complete sales function and deliver measurable business growth.