Head of Sales - Jewellery

Reporting To: Managing Director

Job Purpose

To lead and drive the overall sales strategy for the jewellery business, achieve revenue and profitability targets, expand the customer base, strengthen retail and wholesale networks, and build a high-performing sales team. The role requires strong knowledge of jewellery products, market trends, customer relationships, and sales operations.

Key Responsibilities

1. Sales Strategy & Revenue Growth

• Develop and execute annual, quarterly, and monthly sales plans.
• Achieve sales targets, revenue growth, and profitability objectives.
• Monitor sales performance and implement corrective actions to improve results.
• Analyse market trends, competitor activities, and customer trends.

2. Retail Business Development

• Drive sales across jewellery showrooms, dealers, distributors, and key accounts.
• Build relationships with high-value customers and corporate clients.
• Develop strategies to improve repeat purchases and customer loyalty.

3. Team Leadership & Performance Management

• Lead, mentor, and motivate operations managers, showroom managers, and sales executives.
• Set individual and team sales targets and track performance through KPIs.
• Conduct regular sales reviews, coaching sessions, and performance evaluations.
• Identify training needs in product knowledge, customer service, negotiation, and selling skills.
• Build a performance-driven sales culture.

4. Jewellery Product & Market Knowledge

• Understand gold, diamond, platinum, Silver, bridal, and daily-wear jewellery categories relevant to the business.
• Coordinate with merchandising and buying teams on product assortment and customer demand.
• Monitor gold price movements, seasonal demand, wedding trends, and regional preferences.
• Provide sales feedback on designs, collections, pricing, and new product launches.

5. Customer Experience & Brand Development

• Ensure excellent customer service and a premium shopping experience.
• Develop strategies to attract new customers and retain existing customers.
• Handle escalated customer complaints and high-value client relationships.
• Support marketing campaigns, festive promotions, bridal exhibitions, and jewellery events.

6. Sales Operations & Business Reporting

• Prepare sales forecasts, budgets, and business performance reports.
• Monitor conversion rates, average bill value, customer footfall, and repeat sales.
• Coordinate with finance, inventory, merchandising, marketing, and operations teams.
• Track stock availability and ensure effective coordination between sales and inventory teams.
• Ensure compliance with company policies and applicable jewellery industry regulations.

Required Qualifications & Experience

• Graduate
• 13-15 years of overall sales experience, preferably with substantial jewellery industry exposure.
• Proven track record in achieving revenue and profitability targets.
• Experience managing multi-store retail sales operations.
• Strong leadership, negotiation, business development, and analytical skills.
• Familiarity with CRM tools, sales MIS, and reporting dashboards.