Head of Sales (Elevator & Lifts)

Position: Head B2B Sales
Industry: Elevators / Lifts
Experience: 12 to18 Years
Location: Chennai

Role Overview:

We are looking for a B2B sales head with strong experience exclusively in the elevator/lift industry. The candidate will be responsible for driving B2B sales, order bookings, revenue growth, and market expansion across builders, real estate developers, architects, elevator consultants, contractors, and institutional customers.

Key Responsibilities:

• Develop and execute the overall B2B sales strategy for elevator and lift products.
• Lead and manage the B2B sales team across regions.
• Drive order booking, revenue and sales growth in the elevator business.
• Build and maintain strong relationships with builders, developers, architects, elevator consultants, contractors and institutional customers.
• Identify upcoming residential projects and build a strong project pipeline.
• Drive the complete sales cycle from project identification and enquiry generation to technical discussions, quotation, negotiation and order closure.
• Develop relationships with elevator consultants and project consultants to ensure product specifications and enquiries.
• Handle key accounts and high-value elevator projects.
• Lead commercial negotiations and ensure healthy order values and margins.
• Monitor region-wise pipeline, enquiry conversion, order booking and sales performance.
• Track competitor activities, market pricing and project opportunities within the elevator industry.
• Work closely with Engineering, Estimation, Projects, Procurement, Finance and Service teams for smooth order execution.
• Develop strategies to improve conversion ratio, order value and customer acquisition.
• Conduct regular business reviews and ensure achievement of individual and team targets.
• Ensure timely follow-up on payments and outstanding receivables in coordination with Finance

Mandatory Candidate Criteria:

• 12 to 18 years of total experience in the elevator/lift industry.
• Current and previous experience must be predominantly in elevator/lift B2B Sales.
• Strong experience in elevator project sales and order booking.
• Proven experience dealing with builders, developers, architects, elevator consultants, contractors and institutional customers.
• Experience managing a B2B sales team and achieving regional/national sales targets.
• Strong understanding of the elevator sales process, including project identification, enquiry generation, estimation/quotation, technical-commercial negotiation and order closure.
• Strong network among builders, developers, consultants and project stakeholders.
• Should understand elevator products, applications, specifications and project requirements.
• Strong negotiation, business development and customer relationship management skills.
• Willingness to travel extensively for business development and key customer meetings.