Head of Product

Employment Type: Full-Time

Reports To: Founder & CEO

Department: Product & Innovation

About Lifrica

Lifrica is a global technology company building a next-generation Super App designed to connect India, Africa, the Middle East, and the global diaspora through a unified digital ecosystem.

Our vision is to simplify how people connect, communicate, travel, pay, and access lifestyle services through one trusted platform.

Our initial product portfolio includes:

• Communications
• Membership
• Rewards
• LGIN (Lifrica Global Identification Number)
• Digital Wallet
• Cards
• Travel
• Lifestyle
• Forex
• Cross-border Remittance

As we scale globally, we are looking for an exceptional Head of Product to lead product strategy, execution, and innovation across the Lifrica ecosystem.

Position Summary

The Head of Product will be responsible for defining and executing Lifrica's end-to-end product strategy. This executive role combines strategic thinking with hands-on execution and requires close collaboration with engineering, design, operations, compliance, and executive leadership.

The successful candidate will build and lead the product organisation, establish product governance, create scalable product development processes, and deliver customer-centric products that support Lifrica's long-term vision.

Key Responsibilities

Product Strategy

• Define and maintain Lifrica's long-term product vision.
• Develop and manage the multi-year product roadmap.
• Prioritise initiatives based on customer value, business impact, and technical feasibility.
• Conduct market, competitor, and customer research to identify growth opportunities.
• Align product strategy with the company's commercial and international expansion objectives.
• Own and drive product portfolio prioritisation, making strategic trade-offs across competing initiatives and resource constraints, while ensuring strong alignment with multi-country commercial objectives, regulatory requirements, licensing considerations, and market realities

Product Leadership

• Build and lead a high-performing product organisation.
• Mentor Product Managers and Product Owners.
• Foster a culture of innovation, accountability, and continuous improvement.
• Establish product governance, decision-making frameworks, and operating standards.

Product Development

• Oversee the complete product lifecycle from ideation through launch and optimisation.
• Translate business objectives into detailed Product Requirement Documents (PRDs).
• Work closely with engineering and design teams to ensure timely, high-quality delivery.
• Manage product backlogs, sprint planning, prioritisation, and release planning.
• Ensure consistent product quality and user experience across all Lifrica products.

Customer Experience

• Champion customer-first product design.
• Analyse user behaviour and product analytics to drive continuous improvements.
• Validate concepts through customer research and usability testing.
• Improve user activation, engagement, retention, and satisfaction.

Cross-Functional Collaboration

Partner closely with:

• Engineering
• UI/UX Design
• Quality Assurance
• Operations
• Compliance
• Marketing
• Customer Support
• Strategic Partners
• Legal & Regulatory Affairs

to ensure successful product delivery and adoption.

• Ensure that product decisions across Forex, Remittance, and Digital Identity are aligned with commercial objectives, regulatory requirements, licensing obligations, and country-specific market considerations.

Innovation

Drive innovation across the Lifrica ecosystem, including:

• AI-powered experiences
• Digital identity
• Fintech products
• Wallets and Cards
• Cross-border payments
• Travel technology
• Rewards and loyalty programmes
• Lifestyle services
• Define and drive a cross-product ecosystem strategy that connects products, services, and user journeys through a unified identity layer, modular integrations, and scalable mini-app/plugin capabilities, creating stronger engagement, cross-sell opportunities, and long-term ecosystem defensibility.

Key Deliverables

Within the first 12 months, the Head of Product will be expected to:

• Establish Lifrica's Product Operating Framework.
• Build and manage the product roadmap.
• Implement product governance and documentation standards.
• Launch key product initiatives aligned with the company's strategic roadmap.
• Develop product KPIs and executive dashboards.
• Recruit and develop the product management function.
• Improve customer experience and product adoption across the ecosystem.

Required Qualifications

• Bachelor's degree in Engineering, Computer Science, Business, or a related discipline.
• MBA or equivalent postgraduate qualification is preferred.
• 10 - 15+ years of product management experience.
• Minimum 5 years in a senior product leadership role.
• Experience building digital products from concept to market.
• Experience managing cross-functional product teams.

Preferred Industry Experience

Candidates with experience in one or more of the following areas are highly desirable:

• Fintech
• Digital Payments
• Wallets
• Cards
• Cross-border Payments
• Super Apps
• Consumer Technology
• Messaging Platforms
• Digital Identity
• Travel Technology
• Loyalty and Rewards

Technical Knowledge

Strong understanding of:

• Mobile application development
• Product analytics
• API ecosystems
• Agile and Scrum
• Product discovery
• UX principles
• Cloud technologies
• Data-driven product management
• AI-enabled product capabilities

Experience with tools such as Jira, Confluence, Figma, Mixpanel, Firebase, Amplitude, or similar platforms is preferred.

Leadership Competencies

The successful candidate will demonstrate:

• Strategic thinking
• Entrepreneurial mindset
• Strong commercial acumen
• Excellent communication skills
• Data-driven decision making
• Customer obsession
• High ownership and accountability
• Ability to thrive in a fast-paced startup environment
• Strong stakeholder management
• Global mindset with multicultural experience
• Ability to operate effectively in high-ambiguity, multi-cultural, multi-time zone environments and high ownership under regulatory constraints.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Delivery of strategic product roadmap
• Product launch quality and timeliness
• User acquisition and activation
• Customer retention and engagement
• Product adoption
• Customer satisfaction (NPS/CSAT)
• Product quality and defect reduction
• Time-to-market improvements
• Revenue contribution from new products
• Team development and organizational capability

Compensation

Lifrica offers a competitive compensation package comprising:

• Fixed annual salary
• Performance-based bonus
• Long-term equity or ESOP participation (subject to company policy)
• Opportunities to work on a globally scalable technology platform with significant long-term growth potential

Why Join Lifrica?

This is an opportunity in a an early-stage/scale-up environment with high ambiguity, direct access to the Founder, to define the product culture from near zero. As Head of Product, you will play a pivotal role in shaping products that connect millions of users across India, Africa, the Middle East, and the global diaspora, while working directly with the Founder and executive leadership team to create a world-class technology company.

If you are passionate about building innovative digital products with global impact, we would love to hear from you.