Head of Marketplaces For East and Southeast Asia.

Head of Marketplaces (East and Southeast Asia) Ultrahuman

Are you looking to scale one of Indias fastest-growing global wearable brands from right here in Bangalore?
At Ultrahuman, our in-house AI platform already does the heavy lifting across 100+ countries—leaving you to ditch bloated corporate headcount and actually build.
If the challenge of managing a massive, multi-country Southeast Asian marketplace P&L (Shopee, Lazada, TikTok Shop, Tokopedia) with a lean team and cutting-edge AI excites you, read on.
Ultrahuman is one of the world's fastest-growing wearable companies. The Ultrahuman Ring AIR—the world's lightest sleep-tracking smart ring—sells in 100+ countries. We operate like a product company in every function, and marketplaces is no exception: our global footprint runs on custom in-house automation engines that we built ourselves.

• Role: Head of Marketplaces (Southeast Asia)
  
• Location: Begur, Bengaluru
  
• Schedule: Work From Office
  

Why this role exists
Most marketplace-head roles are dashboard jobs with a layer of geo managers underneath. This one is the inverse. The platform already surfaces what is wrong, everywhere, every day. Your job is to decide and to lead a tiny team that acts on pricing, on the channel model for each geo, on the ads turnaround—and to keep the team tiny by pushing routine work back onto the platform.
What you'll own

• The regional P&L: Every Southeast Asian marketplace (Shopee Mall, LazMall, TikTok Shop, Tokopedia) across key geos like Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam; the number is yours.
  
• Pricing and mega-campaign promotions: Discounts, vouchers, Double-Day mega campaigns (9.9, 11.11, 12.12), flash deals, MAP enforcement, and localized price parity across all geos.
  
• Channel-model decisions: Direct cross-border brand flagship vs. domestic 3P vs. regional distributor sell-in, geo by geo; several need this call in your first quarter.
  
• The ads turnaround: Your first mandate is to fix loss-making ad spend across Shopee Ads, Lazada Sponsored Solutions, and TikTok Shop GMV Max/affiliate commissions, taking full ownership of advertising efficiency.
  
• A team of three to four: Two operators (you hire them), a platform engineer, and a part-time claims/reconciliation function.
  
• New-marketplace launches: Under a simple filter: real demand, a partner-operated model by default, clear economics, and a named owner; never a launch without one.
  
• Agent-write approvals: As our internal platform earns the right to act (auto-bidding adjustments, catalog synchronizations, automated stock allocation, listing optimizations), you own the guardrails and the gates.
  

Your first 90 days

• Days 1–30: Learn the machine. Run with the platform's daily briefs. Audit the biggest Shopee and Lazada ad accounts and TikTok affiliate setups yourself. Meet regional logistics partners, distributors, and enabler agencies. Sit with the engineer on what the automation agents can and cannot do.
  
• Days 31–60: Take the controls. Pricing and voucher authority moves to you. The ads turnaround shows its first month of recovered spend and improved blended ROAS. Both operator hires are made.
  
• Days 61–90: Set the trajectory. Publish the 12-month plan: the channel model per geo, the growth bets across Shopee/Lazada/TikTok Shop, and the write-automation roadmap with your engineer.
  

What we're looking for

• 5+ years running marketplace or e-commerce P&Ls across multiple geographies—at a brand, an aggregator, or leading accounts at a top e-commerce enabler agency with direct ownership of outcomes.
  
• Hands-on platform depth: You have personally restructured in-platform ad campaigns, managed Seller Centre backends (Shopee Seller Centre, Lazada Seller Center, TikTok Shop Seller Center), resolved catalog IP/brand-registry disputes, and scheduled Double-Day mega sales; we will test this live.
  
• Genuine fluency with LLM systems: You have personally written and iterated prompts and can read code well enough to review an agent's behavior; we will test this live too.
  
• Lean-org conviction: At least one concrete example of solving a scale problem with systems and automations instead of headcount, with numbers.
  
• Data fluency: You can interrogate a regional funnel, spot conversion regressions across geos, and call out vanity metrics; SQL comfort helps.
  
• Bangalore, in-office.
  

Strongly preferred

• Aggregator or Enabler experience (running multiple brands across Southeast Asian markets with a lean team).
  
• Cross-border & Distributor-model experience: Direct cross-border shipping, local warehousing (3PL), and regional master-distributor contracts.
  
• Shipped something with LLM APIs yourself: A tool, an automated reporting pipeline, an eval harness; a public GitHub is a genuine plus.
  
• Consumer hardware, IoT, or D2C brand background.
  

Not required

• A specific degree, or any degree: We will not ask.
  
• A prior "Head of" title: If you have been the de-facto operator of a multi-geo marketplace P&L in SEA and are ready for the full mandate, apply; the live exercise outranks the resume.
  
  A wearables background: We will teach you the product; we cannot teach judgment.