Head of Marketing
MetAntz · Not specified · onsite · Posted 1d ago
Not disclosed12–18 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Head of Marketing - Deep-Tech Robotics
MetAntz connects top 1% talent with global opportunities. This is an exciting role with our customer, a Deeptech ROV company, which has worn many awards and setting up new benchmarks.
About The Company
We're a Kochi-based deep-tech company building robots that go where people can't - dams, ports, ships, offshore assets and other underwater environments. Our technology is deployed with defence, infrastructure and energy customers in India and abroad. We are now scaling from a strong product company into a category leader, and we need someone to tell that story.
The role
You will own marketing end to end and report to the CEO. This is a growth role, not a communications role. You will turn complex engineering into a clear market narrative, and you'll be judged on qualified pipeline, not followers.
What You Will Do
It isn't social-media management, a role measured on impressions, a consumer-marketing job, or an agency-management post.
Why join
You'll work on frontier technology with real-world impact, with direct access to the founders and the freedom to build the function from the ground up.
Location
Kochi, Kerala. Full-time.
MetAntz connects top 1% talent with global opportunities. This is an exciting role with our customer, a Deeptech ROV company, which has worn many awards and setting up new benchmarks.
About The Company
We're a Kochi-based deep-tech company building robots that go where people can't - dams, ports, ships, offshore assets and other underwater environments. Our technology is deployed with defence, infrastructure and energy customers in India and abroad. We are now scaling from a strong product company into a category leader, and we need someone to tell that story.
The role
You will own marketing end to end and report to the CEO. This is a growth role, not a communications role. You will turn complex engineering into a clear market narrative, and you'll be judged on qualified pipeline, not followers.
What You Will Do
- Build the annual marketing strategy and own the brand and positioning across B2B and government buyers, in India and internationally.
- Work with R&D, Sales and Projects to turn products and deployments into use cases, case studies, pitch material and sales tools.
- Run account-based campaigns for strategic enterprise, government and defence accounts, with a clean lead-to-Sales handover.
- Build the content and thought-leadership engine - website, SEO, LinkedIn, video, PR and media.
- Choose the right events and forums, and make sure every one converts into meetings and relationships.
- Track the market and competitors, and feed what you learn back to leadership, Sales and product teams.
- Own the budget, hold agencies accountable, and stop what doesn't work.
- Build and lead the marketing team as we grow.
- 12–18+ years in B2B marketing, including leading a function or a major portfolio.
- Experience with complex, high-consideration products such as robotics, industrial, defence, enterprise tech or SaaS.
- A record in positioning, product marketing, demand generation and sales enablement.
- Curiosity about the technology, and comfort working with engineers.
- Ideally, exposure to defence or government buying, marine or infrastructure markets, and international expansion.
- A Bachelor's degree in engineering, technology or business (an MBA is preferred).
- A brand and funnel audit is complete, and there's a 12-month plan tied to pipeline.
- The core narrative and sales collateral are refreshed.
- A working lead process and a marketing dashboard are running.
- Sales and Marketing are visibly better aligned.
It isn't social-media management, a role measured on impressions, a consumer-marketing job, or an agency-management post.
Why join
You'll work on frontier technology with real-world impact, with direct access to the founders and the freedom to build the function from the ground up.
Location
Kochi, Kerala. Full-time.
Sourced from foundit
Skills
lead-to-sales handoverSales EnablementSEOb2b marketingaccount-based campaignsProduct MarketingDemand Generation