Head of Marketing

We're looking for a Marketing Lead to build and own the marketing function from the ground up. Reporting directly to the founders, you will define the marketing strategy while staying deeply involved in execution across brand, content, social, performance marketing, SEO, partnerships, and distribution. This is a high-ownership role for someone who understands consumer behavior, has strong cultural instincts, and knows how to build a brand and audience from scratch. You will initially operate hands-on and eventually build and lead the marketing team as the company scales.

Responsibilities:

• Go-to-market and distribution strategy: Build and execute an integrated strategy across paid acquisition, organic growth, SEO, social, content, brand, and partnerships.
• Brand and positioning: Shape how the brand shows up across channels and build a distinctive identity that resonates with a young consumer audience.
• Content and social: Own the editorial calendar and content strategy across Instagram, Reels, and emerging platforms.
• Performance marketing: Manage acquisition budgets across Meta and other paid channels with accountability for CAC, ROAS, experimentation, and scale.
• Cultural and brand partnerships: Identify relevant creators, brands, communities, IPs, and experiential opportunities that can expand reach and strengthen the brand.
• Marketing analytics: Build a clear understanding of attribution, channel performance, consumer behavior, and where the next growth opportunities lie.
• Team building: Hire and develop the marketing function as the business grows while continuing to stay close to execution.

Requirements:

• Have built a consumer brand, audience, community, or growth engine from scratch and can demonstrate the impact you created.
• Have strong experience in B2C / consumer marketing, ideally within consumer internet, lifestyle, social, entertainment, hospitality, events, experiences, or adjacent categories.
• Have owned marketing across multiple channels rather than specializing exclusively in one area.
• Have hands-on experience running performance marketing budgets, particularly across Meta, and understand CAC, attribution, experimentation, and ROAS.
• Understand content and social deeply and have a strong point of view on what makes consumer brands culturally relevant.
• Can move comfortably between strategy and execution, from defining the annual marketing direction to reviewing a Reel, writing a brief, or launching a campaign.
• Have previously built or managed a team while remaining hands-on.
• Thrive in 01 environments where the playbook is still being written.