Head of Marketing

Job description

Job Title - HEAD OF MARKETING

Responsibilities

* Strategic Leadership: Define the overarching marketing vision, goals, and strategies aligned with the company's business objectives.

* Brand Stewardship: Oversee the creation, development, and maintenance of the company's brand identity, positioning, and messaging.

* Customer Insights: Lead market research and data analysis to understand customer behavior and trends

* Campaign Management: Direct integrated marketing campaigns across digital, traditional, and emerging platforms.

* Leadership & Mentorship: Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement.

* Cross-Functional Alignment: Collaborate with other C-suite leaders (CFO, GM, DGM) to ensure marketing initiatives are seamlessly integrated and support the entire organization's goals.

* Financial Management: Develop, manage, and optimize the annual marketing budget, allocating resources across channels, technologies, and teams to ensure a maximum Return on Investment and efficient spending.

* Marketing Technology Governance: Evaluate, implement, and manage marketing technology to streamline operations and enhance campaign effectiveness.

* Market Intelligence: Oversee competitive analysis, identifying market gaps, threats, and opportunities to inform strategic decisions for product development and market entry

Qualifications

* 15+ years of progressive marketing experience, and a minimum of 5 years in a senior executive leadership role.

* Proven accountability for driving significant revenue growth and defining long-term corporate marketing strategy.

Bachelor's Degree in Business, Marketing, or a related field; an MBA or Master's degree is strongly preferred.

Expertise in Digital Transformation, performance marketing, and scaling business via advanced marketing technology.

Excellent communication and presentation skills required to articulate the marketing vision to diverse, high-stakes stakeholders, including the C-suite, Board of Directors, and sales teams.

Role: Head - Marketing Industry Type: Textile & Apparel

(Fashion)Department: Marketing & Communication Employment