Head of Marketing

PINNACLE FUTUREBUILD PRIVATE LIMITED

JOB DESCRIPTION

Marketing Head – Player-Coach

Organisation: Pinnacle FutureBuild Private Limited

Location: Durgapur / Jaipur, India

Department: Marketing

Reporting To: Function Head

Grade: Senior Manager

Experience: 12–15 Years

Education: MBA in Marketing / International Business – Mandatory

Industry: AEC / BIM / Construction Technology – Mandatory

Travel: India & International, as required

ABOUT THE ROLE

Pinnacle FutureBuild is expanding its global presence across the US, Middle East, Europe, APAC, Japan and India. We are looking for a hands-on Marketing Head – Player-Coach to build and scale our global B2B marketing engine.

This is not a traditional management role. The candidate must personally own marketing strategy, systems, campaigns and measurable business outcomes while working with Pinnacle's existing Content, Graphics, Digital Marketing, SEO, BD and Sales teams.

KEY RESPONSIBILITIES

1. Demand Generation

• Build B2B demand-generation strategies through SEO, content, LinkedIn, email, paid media and automation.
• Define MQL/SQL criteria and lead-scoring models with Sales and BD.
• Drive marketing-sourced and marketing-influenced pipeline.
• Use AI for targeting, segmentation, personalisation and campaign optimisation.

2. Salesforce Marketing Cloud – Ownership

• Own SFMC implementation end-to-end, from requirements and data model to go-live.
• Define segmentation, Journey Builder workflows, lead scoring, automation and attribution.
• Direct IT/Salesforce partners on the technical implementation.
• Deliver SFMC go-live within 90 days.
• Candidate must have personally driven an SFMC implementation previously. Agency/vendor supervision alone will not qualify.

3. Account-Based Marketing (ABM)

• Build and manage global target-account lists using ZoomInfo, 6sense, Demandbase, Bombora or equivalent.
• Own account selection, targeting, LinkedIn campaigns, email journeys and SDR coordination.
• Track account engagement and pipeline influence through Salesforce.

4. Content & Thought Leadership

• Own the global content calendar aligned with business priorities across US, KSA/Middle East, Japan and UK/Europe.
• Drive case studies, whitepapers, thought leadership, LinkedIn content and sales enablement.
• Guide Content and Graphics teams and ensure quality of final outputs.

5. Event Marketing

• Own pre-event, on-site and post-event marketing campaigns.
• Drive registrations, lead capture, qualification and post-event nurturing.
• Measure event ROI and pipeline contribution.
• Travel to domestic and international events as required.

6. Regional Team & Marketing Technology

• Build and manage a regional marketing team of up to 5 members across APAC, Middle East, Europe/UK, NOAM and India.
• Build and optimise the marketing AI and technology stack.
• Own marketing budget, analytics, campaign ROI and pipeline attribution.

CANDIDATE PROFILE

Mandatory

• 12–15 years of B2B marketing experience, with 4–5 years at senior level.
• Strong AEC / BIM / Construction Technology experience – Mandatory.
• MBA in Marketing / International Business – Mandatory.
• Proven hands-on SFMC implementation and go-live experience.
• Demonstrated demand-generation results with measurable MQL, SQL, conversion and pipeline numbers.
• Strong hands-on ABM experience from account selection through pipeline attribution.
• Experience with Salesforce and platforms such as ZoomInfo, 6sense, Demandbase, Bombora or equivalent.
• Practical experience using AI tools in marketing workflows.
• Willingness to travel internationally.

BFSI, FMCG, generic SaaS and consumer marketing backgrounds will not be considered.

Good to Have

• AEC technology ecosystem experience: Autodesk, Bentley, Trimble, Procore or similar.
• Exposure to US, Middle East, Japan or UK AEC markets.
• Salesforce Marketing Cloud certification.
• Experience building distributed regional marketing teams.

KEY YEAR-1 KPIs

KRATarget

MQL Generation

200+ MQLs/quarter by Q3

SFMC

Go-live within 90 days

Website & SEO

30% YoY organic traffic growth

Events

50+ qualified MQLs/SQLs per major event

Pipeline

25% marketing-influenced pipeline by Month 12

ABM

15+ named accounts/quarter

AI Adoption

3+ active use cases by Month 6

Team Build

5 regional members by Month 6

ROLE EXPECTATION

This is a hands-on Player-Coach role requiring ownership of both strategy and execution.

We are looking for someone who has built a marketing function, not simply managed one — someone who can demonstrate measurable results and independently drive the complete marketing engine.