Head of Marketing

Key Responsibilities

1.Product Marketing

• Own positioning, messaging, and value propositions across product lines
• Lead product launches and GTM in partnership with Product and Sales
• Create persona-driven collateral: decks, one-pagers, use cases, and battlecards
• Conduct competitor benchmarking and win/loss analysis
• Drive in-product comms and feature adoption strategies

2.Demand Generation

• Own global pipeline generation through paid, SEO, content, ABM, and email
• Build full-funnel campaigns optimized for MQL, SQL, and ARR targets
• Set up attribution, analytics, and campaign automation using HubSpot (or equivalent)
• Partner with Sales to improve MQL→SQL conversion and feedback loops
• Hire and lead performance marketers, campaign managers, and content specialists

3.Brand, PR & Communications

• Define and evolve Spyne's brand in U.S., EU, and India markets
• Lead PR for launches, funding, partnerships, and founder features
• Build and manage media relationships, PR agencies, and analyst networks
• Drive thought leadership via content, panels, podcasts, and opinion articles

4.Community Building (India Focus)

• Grow an active dealer community through meetups, webinars, forums
• Launch dealer WhatsApp groups, newsletters, and ambassador programs
• Build India's first auto retail exhibition modeled after NADA/NIADA
• Turn top dealers into advocates, speakers, and brand champions

5.Content & Social Media

• Manage content calendar aligned with GTM, product, and brand goals
• Own presence across LinkedIn, YouTube, Twitter/X, Instagram
• Produce high-quality short-form content: videos, reels, case studies
• Track engagement, experiment with formats, and optimize for reach

6.Marketing Strategy & Leadership

• Define marketing OKRs and drive alignment across GTM teams
• Build and scale a world-class marketing org across India and the U.S.
• Hire top talent across product marketing, growth, content, and events
• Own marketing budget and drive ROI across all functions
• Report directly to the CEO and be part of leadership decision-making

7.Category Creation & Education

• Position Spyne as the category leader in AI-powered Auto Retail
• Launch market education campaigns: reports, guides, state-of-industry content
• Build ecosystem partnerships with dealer networks and auto platforms
• Drive engagement with influencers, analysts, and industry associations

8.Customer Marketing

• Turn customers into evangelists via case studies, testimonials, events
• Build a reference engine to accelerate sales cycles
• Launch referral and upsell campaigns to boost retention and ACV
• Collaborate with CS to convert promoters into active brand assets

Ideal Candidate

You're a great fit if you've…

• Built and scaled full-funnel marketing engines—owning brand, product marketing, and demand generation
• Launched GTM for new products or markets, especially in the U.S. or other developed geographies
• Owned a pipeline target and delivered measurable revenue impact from marketing-led efforts
• Run integrated campaigns across paid, content, SEO, events, and email—and tracked attribution to the dollar
• Written positioning and messaging from scratch, and equipped Sales with pitch decks, one-pagers, and battlecards
• Built organic momentum—through campaigns, content, community, or thought leadership
• Created buzz and press by crafting angles journalists care about, and getting top-tier coverage without relying solely on agencies
• Rolled up your sleeves to get from zero to 100 engaged users in a vertical, using storytelling, hustle, and listening
• Built or nurtured customer communities or advocacy programs—whether it was called that or not
• Managed teams and agencies, but are just as comfortable writing a tweet, editing a blog, or drafting a press pitch yourself

You're Likely not a fit If You…

• Need a large team or agency to execute the basics
• View marketing as support rather than a revenue-driving function
• Believe brand = aesthetics and demand gen = paid ads
• Aren't hands-on with tools like HubSpot, GA4, LinkedIn Ads, Canva, etc.
• Struggle to switch gears between execution, strategy, and cross-functional leadership

Preferred background:

• 8–12 years of marketing experience, ideally in B2B SaaS or Auto/Mobility Tech
• Tier 1 MBA with post MBA experience in Marketing & Branding preferred, but not necessary—execution and outcomes matter more
• Proven track record of owning ARR-influencing metrics, not just vanity metrics
• Experience across Product Marketing, Demand Gen, and Brand/Comms
• Prior exposure to the U.S./EU markets, either through campaign execution or GTM ownership
• Strong portfolio of launches, campaigns, content, and outcomes
• Experience building or scaling a marketing org from early to growth stage
• Bonus: Experience in automotive, marketplace, or dealership ecosystem