Head of Marketing

About the Role

We're looking for someone who genuinely enjoys building a brand from the ground up. If you've built or scaled a marketing function before and want to shape how a premium brand shows up in the market, this role is worth a conversation.

What You'll Be Doing

• Define and drive brand positioning, proposition and communication strategy, building awareness, consideration and preference across relevant segments, and establishing a consistent premium brand identity across all touchpoints
• Lead the overall content and communications agenda across digital and physical channels, overseeing product, collection, corporate and sales collateral, and driving storytelling, PR, media engagement and thought leadership
• Develop and drive digital and social media strategy, building visibility and engagement, driving performance marketing and demand generation, and setting up mechanisms for lead generation, CRM and measurement
• Develop and execute market activation strategy across events, exhibitions, launches and other physical experiences, including dealer and distributor activation, showroom branding, and relevant partnerships and sponsorships
• Lead marketing strategy for new products and collections, developing positioning and communication for launches, and working closely with Sales and Product for effective market introduction
• Partner closely with Sales and leadership to align marketing priorities with business objectives, translate market and competitive insights into initiatives, and link marketing activity to commercial outcomes
• Build and develop the marketing team and capabilities as the business scales, establish internal and external resources across creative, digital, PR and events, and own marketing budgets and governance

Who We're Looking For

• 8 to 10 years of relevant marketing experience, including time in a leadership or ownership role
• Proven experience in brand building and end to end marketing, ideally in building materials, consumer durables, lifestyle or similar categories
• Experience building or scaling a marketing function or brand in an entrepreneurial or growth environment
• Experience running end to end brand, digital, content and on ground activation
• Experience working with distribution or dealer led businesses is an advantage
• Strong commercial orientation and ability to work closely with Sales and business leadership
• Excellent stakeholder management, communication and execution skills
• Hands-on, entrepreneurial mindset, comfortable operating in a fast evolving environment
• MBA or PGDM in Marketing from a reputed institute preferred (MICA, MDI Gurgaon, SPJIMR, IMT Ghaziabad, IMI Delhi or similar), though strong hands-on experience matters just as much

Why This Role

This is a chance to build the marketing engine of a growing premium brand from the ground up. We're looking for someone strategic yet hands-on, comfortable defining the strategy, shaping a campaign, working with external partners, and getting into the details needed to make things work.

If this sounds like you, or someone you know, get in touch or apply.