Head of Marketing/ Team Lead- Digital Marketing

Team Lead- Digital Marketing/Head of Marketing (AI & Digital Delivery) – B2B Marketing Agency

Role Overview

Blufig is seeking an ambitious, forward-thinking Head of Marketing to lead our digital delivery organization and pioneer our next phase of AI-driven growth. In this high-impact executive role, you will lead a hybrid team of human specialists and custom AI agents to deliver superior ROI for our B2B tech clients across Account-Based Marketing (ABM), SEO/AEO, and Performance Marketing.

You will bridge strategic marketing leadership with cutting-edge AI automation—building scalable, AI-agentic workflows to eliminate redundant delivery tasks, optimizing service delivery, and driving exceptional client retention and revenue growth.

Role Objective

• AI & Delivery Orchestration: Lead and scale Blufig's digital marketing delivery by orchestrating human talent and autonomous AI agents.
• Redundant Task Automation: Design, build, and deploy custom AI agents to automate high-volume, operational tasks across ABM, Search, and Paid Media.
• Client ROI & Business Growth: Own delivery quality, account retention, upsells, and measurable pipeline/revenue generation for global B2B tech clients.

Key Responsibilities

1. AI Transformation & Process Automation

• AI Agentic Workflows: Build, test, and deploy functional AI agents and automated workflows (via LLM APIs, custom tools, and automation platforms) to streamline execution across all service lines.
• Human + AI Team Leadership: Lead, structure, and scale a high-performing hybrid delivery team—directing human specialists alongside AI agents to maximize delivery velocity, accuracy, and margins.
• Operational Efficiency: Continuous identification and elimination of manual, repetitive agency tasks (e.g., report generation, lead scoring verification, keyword clustering, ad copy iteration, campaign staging).

2. Service Line Execution & Client ROI

Account-Based Marketing (ABM)

• Lead end-to-end multi-channel ABM programs (Outbound + Paid) for enterprise and mid-market B2B tech clients.
• Architect multi-touch strategies spanning LinkedIn, Email, Intent Data, Content Syndication, and Marketing Automation to drive pipeline, SQLs, and revenue influence.

Next-Gen Search (SEO, AEO & GEO)

• Oversee technical SEO, content strategy, and authority building.
• Scale Blufig's Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) capabilities to maximize client visibility across ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews.

Performance Marketing & Paid Media

• Direct multi-channel paid acquisition across LinkedIn Ads, Google Ads, Meta, and third-party media networks.
• Maintain rigorous standards for CAC, CPL, ROAS, pipeline contribution, and spend optimization across all accounts.

3. Client Success, Systemization & Operations

• Executive Escalation & Success: Serve as the senior client escalation lead, owning delivery excellence, Quarterly Business Reviews (QBRs), and CSAT/NPS scores.
• Standard Operating Procedures (SOPs): Maintain and continuously refine scalable agency playbooks, frameworks, and SOPs infused with AI execution layers.
• Revenue Expansion: Partner with account teams to drive account growth through proactive upsells, cross-sells, and strategic expansion.

4. Team Development & Leadership

• Recruit, mentor, and upskill specialists across ABM, Search, Paid Media, Automation, and AI tooling.
• Implement performance metrics (KPIs/OKRs) that reward ownership, speed, and continuous AI adoption.
• Conduct regular capability-building sessions ensuring team certifications across HubSpot, Google Ads, GA4, LinkedIn, and modern AI platforms.

Preferred Qualifications & Experience

• B2B Tech Experience: 8+ years of hands-on and leadership experience managing B2B technology clients (SaaS, Enterprise Tech, IT Services).
• Dual Experience: Proven background working within both a B2B Marketing Agency environment (managing agency P&L, client delivery, operations) and high-growth tech ecosystems.
• AI Fluency: Proven track record of building and deploying custom AI agents and automated prompt/workflow systems to solve real operational bottlenecks.
• Deep Stack Knowledge: Mastery in HubSpot, LinkedIn Campaign Manager, Google Ads, GA4, technical SEO tools, and AI search platforms.
• Leadership Style: Systems-thinker who thrives on building scalable processes, leading cross-functional teams, and maintaining extreme accountability.

Role Details

• Reporting To: Founder & CEO
• Location: Bangalore, India (On-site)

Benefits

• Competitive compensation based on capability

• Salary credited on last day of the month – Always

• Company paid health insurance for you and your family

• Exposure to global B2B technology clients

• Opportunity to work with modern marketing and AI tools

• Collaborative team culture

• 5-day work week Job Types: Full-time, Permanent