Head of Marketing (Manager level)

Note: We are looking for an immediate joiner

Head of Marketing, Learning Department
Team
Learning Marketing & Communications
Business cluster
Grade
L&D
D2
Reports to
Head of Creative COC
Role Summary
The Head of Marketing leads the Learning Marketing & Communications function within
organization, defining and driving the strategic direction for all learning-related marketing,
communications, branding, and engagement activities. The role is accountable for
maximizing awareness, engagement, enrolment, completion, and advocacy across learning
offerings while leading a high-performing marketing team.
Key Responsibilities
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Marketing Strategy & Leadership: Define and execute the Learning Marketing &
Communications strategy aligned with business objectives.
Employee Engagement & Learning Adoption: Shape marketing strategies using
employee insights and engagement data.
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Campaign Leadership: Oversee enterprise-wide, multi-channel learning campaigns.
Brand & Communications Excellence: Own learning brand governance, messaging,
accessibility, and quality standards.
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Stakeholder Management: Partner with LBPs, Creative, Delivery, and Group
Marketing & Communications teams.
Team Leadership & Capability Building: Lead, coach, and develop marketing
professionals.
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Performance & Insights: Define KPIs and drive data-based optimization.
Innovation
& Digital Enablement: Champion AI-enabled marketing and
communication practices.

Key Stakeholders
Learning Business Partners, Delivery Managers, Learning Architects, SMEs, Data & Analytics
Teams, Group Marketing & Communications, Branding Teams, and executive stakeholders.
Knowledge, Skills & Experience
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Strategic marketing leadership
Corporate communications
Brand management
Campaign management
Stakeholder influencing
Team leadership
Content strategy and storytelling
Data-driven decision making
Project and portfolio management
AI for Marketing & Communications
Microsoft 365, Copilot, SharePoint, Viva Engage, Adobe Express, Synthesia and
Degreed
Success Measures
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Achievement of awareness, engagement, enrolment and completion targets
Strong stakeholder satisfaction
Consistent brand execution
High-performing and engaged team
Adoption of innovative and AI-enabled marketing practices