Head of Marketing – Brand & GTM

Role Overview

Indian Institute of Commerce Lakshya is looking for an experienced Head of Marketing – Brand & GTM to lead the organization's Brand, Marketing Communications, Go-to-Market and Creative initiatives. The role will be responsible for building Lakshya's brand, developing impactful marketing campaigns, driving GTM strategies for new courses and markets, and ensuring consistent brand communication across digital and offline channels. The candidate will work closely with Business, Admissions, Academics, Creative and Performance Marketing teams to translate business objectives into effective marketing strategies and campaigns.

Key Responsibilities

• Lead Brand Strategy and Marketing Communications for Lakshya in ROI Market

• Develop and execute GTM strategies for new courses, products, branches and markets.

• Own campaign concepts, creative direction, messaging and marketing narratives.

• Lead development of creative assets, videos, social media campaigns and marketing collaterals.

• Drive integrated campaigns across digital, social media, offline, events and branch marketing.

• Work with creative agencies, production partners and external vendors.

• Develop marketing campaigns that strengthen brand awareness, engagement and consideration.

• Partner with Business and Admissions teams to align marketing with business and revenue objectives.

• Support new market and branch launches through effective marketing plans.

• Provide strategic direction to the Performance Marketing team on campaign positioning, audience, messaging and creatives.

• Review campaign performance and provide inputs to improve lead quality and acquisition effectiveness.

Skills & Qualifications

• 8+ years of experience in Brand Marketing, Marketing Communications, Integrated Marketing, GTM or Digital Marketing.

• Strong experience in brand building and creative campaign development.

• Proven experience in developing and executing Go-to-Market strategies.

• Strong understanding of digital marketing and performance marketing.

• Excellent creative thinking, communication and storytelling skills.

• Experience managing creative agencies and external partners.

• Strong stakeholder and team management skills.

• Experience in EdTech, Education, Consumer, D2C or high-growth businesses will be preferred.