Head of Growth

Company Description

Scrapingdog is a web scraping API that enables developers and data teams to extract data from search engines, e-commerce platforms, and websites without managing proxies, browsers, or CAPTCHAs. The API delivers clean HTML or structured data in a single request, automatically handling IP rotation, browser rendering, retries, and anti-bot protections. Teams use Scrapingdog for SEO, SERP tracking, price monitoring, market research, LLM training datasets, and other large-scale data collection needs. The platform is built for organizations that want reliable scraping infrastructure with predictable performance, simple integration, and scalability across diverse use cases. Scrapingdog maintains a strong focus on developer experience and partnership support for growth-focused data initiatives.

Role Description

We're hiring our first Head of Growth to own acquisition and demand generation end-to-end. This is a strategy-and-execution hybrid role: you'll set the channel strategy (paid, SEO, content-at-scale) and work directly with our existing content/SEO team to execute it. You'll have real budget ownership and will be measured on CAC, signup-to-paid conversion, and channel-level ROI — not vanity metrics.

This is a senior individual-contributor-plus-strategy role, not a large-team management job — you'll partner with our Marketing Manager, who runs day-to-day SEO and outreach execution, while you own the acquisition roadmap and paid channels.

What you'll own

Paid acquisition strategy — stand up and scale Google Ads, LinkedIn Ads, and retargeting from near-zero; own budget allocation and ROI reporting

Content-at-scale strategy — direct programmatic SEO, comparison pages, and API-specific landing pages in partnership with our SEO team

Funnel metrics — define and own CAC, signup→paid conversion rate, and channel-level ROI; report on these monthly

Channel experimentation — identify and test new acquisition channels (affiliate, partnerships, developer community, etc.) relevant to a technical B2B API product

Cross-functional alignment — work with the CEO and Marketing Manager to prioritize growth initiatives against product and content roadmaps

Qualifications

• 4+ years in growth/demand-gen roles, with at least 2 years owning paid acquisition budget and channel-level P&L
• Track record scaling acquisition for a B2B SaaS or API product (developer-tool experience is a strong plus)
• Comfortable with both strategy and hands-on execution — this isn't a role where you hand everything to an agency
• Strong grasp of SEO fundamentals, even though you won't be doing execution yourself
• Data-driven: fluent in CAC, LTV, conversion funnels, and attribution, not just impressions/clicks
• Startup/bootstrapped-company mindset — comfortable with limited resources and moving fast
  

Nice to have

• Experience marketing a scraping, data, or dev-tools API product
• Experience building programmatic SEO or content-at-scale systems
• Existing network in the developer/API tooling space