Head of Growth & Ecommerce (US D2C Fashion)

EXPERIENCE: 7-15 Years

INDUSTRY: Premium / Contemporary Luxury Fashion

MARKET FOCUS: US D2C Ecommerce

COMPENSATION: Up to ₹40 LPA (Based on experience and fit)

JOB DESCRIPTION:

We are hiring a growth-focused ecommerce leader for a premium fashion brand scaling aggressively in the US market.

This is not a traditional digital marketing role. We are looking for a commercially minded operator who understands how to build and scale high-AOV D2C brands by integrating performance marketing, retention, ecommerce, CRO, brand storytelling, and customer experience into one cohesive growth engine.

You will work directly with founders and leadership to drive revenue growth, improve customer acquisition efficiency, strengthen retention systems, and scale the brand internationally.

What You'll Own

• End-to-end ecommerce growth across D2C channels
• Performance marketing strategy and execution across Meta, Google, TikTok, YouTube, etc.
• Customer acquisition, retention, and lifecycle marketing
• Website conversion optimization (CRO) and funnel improvements
• Shopify / Shopify Plus ecosystem management
• Email & SMS lifecycle programs through platforms like Klaviyo
• Attribution, analytics, and growth reporting
• Agency management and cross-functional collaboration
• Scaling the brand across US and international markets
• Growth planning tied to revenue, MER, CAC, LTV, and profitability goals

What We're Looking For

Must-Have Experience

• 7–15 years in D2C ecommerce, growth, or performance marketing
• Strong hands-on experience scaling premium consumer brands
• Prior experience in fashion, beauty, luxury, lifestyle, or high-AOV consumer categories
• Proven experience managing and scaling Shopify / Shopify Plus brands
• Strong understanding of US D2C consumer behavior and ecommerce trends
• Experience managing Meta and Google Ads at meaningful scale
• Strong lifecycle and retention marketing experience (email, SMS, CRM)
• Deep understanding of MER, CAC, LTV, attribution, and profitability metrics
• Experience operating in founder-led or high-growth environments

Strongly Preferred

• Experience scaling brands internationally, especially in the US
• Familiarity with:
• Triple Whale / Northbeam / Hyros
• Meta CAPI
• GA4 / GTM
• Heatmaps & CRO tools (Hotjar, Clarity, etc.)
• Exposure to influencer-led growth and creator ecosystems
• Strong understanding of premium/luxury consumer positioning

What Success Looks Like

• Scaling profitable revenue growth across D2C channels
• Improving blended acquisition efficiency and customer retention
• Building a scalable growth engine across paid, owned, and earned channels
• Elevating the brand's positioning while maintaining performance discipline
• Bringing strategic thinking alongside strong execution capability

Ideal Candidate Profile

You are:

• commercially sharp,
• highly analytical,
• deeply customer-centric,
• and execution-oriented.

You understand that premium D2C growth is not just about ads. It's about customer psychology, brand positioning, retention systems, and ecommerce excellence working together.

You are comfortable operating in ambiguity, moving fast, and building systems in a founder-led environment.