Head of Growth- (B2B- SaaS)

Location: Bangalore – Work From Office

Experience: 4–8 Years

Qualification: Graduation is mandatory.

About Zylu

Zylu is a fast-growing SaaS company helping salons and beauty businesses manage appointments, customer engagement, marketing, and business operations. We are expanding across India and international markets, including the UAE, Saudi Arabia, and Southeast Asia.

Role Overview

We are looking for a Head of Growth to own Zylu's growth across the complete funnel:

Acquisition → Activation → Conversion → Retention → Expansion

Important: This is NOT a digital marketing role.

This role is not limited to Google/Meta Ads, SEO, content, or lead generation.

You will own business growth and revenue outcomes, including conversion, activation, CAC, LTV, retention, ARR, and pipeline performance. The right candidate must identify and solve growth bottlenecks across marketing, sales, product, and customer success.

Key Responsibilities

• Own and optimise the complete customer growth funnel.
• Build and improve conversion across leads, demos, trials, and customers.
• Identify funnel gaps and implement high-impact growth initiatives.
• Run growth experiments across campaigns, landing pages, onboarding, product messaging, pricing, and sales processes.
• Drive customer acquisition through paid marketing, SEO, content, partnerships, referrals, webinars, and communities.
• Work with Product & Engineering to improve onboarding, activation, and product conversion.
• Work with Sales to improve lead quality, pipeline velocity, and lead-to-customer conversion.
• Work with Customer Success to improve retention, reduce churn, and drive expansion.
• Own key metrics, including ARR, MRR, CAC, LTV, conversion, activation, retention, churn, and NRR.
• Build dashboards and provide actionable growth insights to leadership.
• Identify new market and GTM opportunities.
• Build scalable growth processes and support the hiring of the growth team.

What We're Looking For

• 4–8 years of experience in growth, growth marketing, demand generation, or revenue marketing, preferably in B2B SaaS.
• Proven experience driving measurable business outcomes, not just marketing campaigns.
• Strong understanding of SaaS metrics and growth funnels.
• Experience running growth experiments and conversion optimisation.
• Strong analytical and data-driven mindset.
• Experience working cross-functionally with Product, Sales, and Customer Success.
• Hands-on experience with CRM, marketing automation, analytics, and attribution tools.
• Startup experience with high ownership and fast execution is preferred.
• Vertical SaaS, SMB SaaS, or multi-location business experience is a plus.

Ideal Candidate

We want a growth operator, not a channel specialist.

A strong candidate should be able to demonstrate outcomes such as:

Improved conversion from X% to Y% | Reduced CAC by X% | Increased ARR by X% | Improved retention by X%

If your experience is primarily Google Ads, Meta Ads, SEO, content, or lead generation without ownership of revenue/business outcomes, this role may not be the right fit.

What you'll actually do

• Diagnose the funnel end-to-end — sign-ups, activation, trial conversion, sales cycle,

retention/churn — and find where the biggest leak or biggest lever is

• Run growth experiments across acquisition, onboarding, pricing/packaging, and

retention, not just ad creative

• Work directly with product/eng to influence onboarding flow, activation triggers, and

In-product prompts — you don't need to write code, but you need to be comfortable

Telling engineering what to build and why

• Work directly with sales on lead quality, pipeline stage definitions, and conversion

bottlenecks (not just lead volume)

• Own the metrics stack — CAC, LTV, activation rate, trial-to-paid %, NRR/churn — and report on them without being asked
• Manage/direct specialist execution (paid ads, SEO, content, automation) either via

freelancers/agencies or a small internal team, rather than doing 100% of it yourself

• Operate across two markets (India self-serve motion, UAE more sales-assisted) and

Understand why the playbooks differ between them

What success looks like (first 2 quarters)

• Own and move the number: contribution to Zylu's path to $3M ARR
• Close the gap between contacts at the opportunity stage and active deals in the pipeline
• Improve trial → paid conversion (self-serve India, paid trial US/Canada)
• Establish a working experimentation cadence — hypothesis, test, measure, kill or scale — across acquisition and activation
• Build the reporting Zylu currently lacks: deal-level conversion and retention visibility, not just top-of-funnel traffic/lead counts

Hiring Process

1. Initial discussion
2. Growth strategy / case study
3. Leadership interview
4. Founder / leadership discussion