Head of Global Campaign Strategy

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Global Campaign Strategy based in the United States.

The Head of Global Campaign Strategy will lead the development and execution of integrated marketing strategies across global markets. This senior leadership role will connect brand, demand, product, and lifecycle marketing into cohesive full-funnel programs that drive measurable business growth. You will shape global campaign frameworks while enabling regional teams to adapt programs to local market needs. Working closely with sales, product, customer success, revenue operations, and regional marketing, you will establish clear priorities and performance measures. The role combines strategic leadership with hands-on campaign optimization, experimentation, and operational rigor. You will help scale sophisticated marketing systems across a global B2B SaaS environment while balancing long-term brand building with near-term pipeline performance.

Accountabilities:: Develop and own the global integrated marketing strategy across the full customer journey, including awareness, consideration, conversion, adoption, and expansion.

Design and orchestrate multi-channel campaigns spanning digital, content, events, lifecycle, and partner marketing to generate pipeline, revenue, and customer growth.

Lead global marketing operations and collaborate with regional teams to establish scalable campaign frameworks while enabling relevant local-market execution.

Partner with revenue operations, sales, product, customer success, and other cross-functional leaders to align campaign priorities, go-to-market strategies, measurement, and business objectives.

Build and evolve global campaign architecture, governance, attribution frameworks, experimentation models, and operating processes that enable consistent execution at scale.

Establish data-driven approaches to campaign planning and optimization, using performance insights to improve conversion, pipeline contribution, and overall marketing effectiveness.

Balance brand-building objectives with performance marketing discipline, ensuring campaigns strengthen market positioning while delivering measurable commercial outcomes.

Drive alignment across multiple teams and regions, influencing stakeholders and creating clarity around campaign priorities, ownership, timelines, and success metrics.

Identify opportunities to use AI-forward marketing technologies, automation, experimentation, and data to improve campaign efficiency and effectiveness.

Help evolve the organization's global marketing model as the portfolio, customer segments, channels, and market opportunities continue to scale.

Requirements

12+ years of B2B marketing experience, with significant leadership experience in integrated marketing, global campaigns, demand generation, or related functions within SaaS or cloud businesses.

Proven track record of developing and scaling integrated, cross-channel marketing programs that generate measurable pipeline and revenue impact.

Experience building global campaign systems that support consistent execution across multiple regions, market segments, and customer journeys.

Strong understanding of enterprise and mid-market go-to-market strategies, including account-based marketing, partner ecosystems, and complex B2B buying journeys.

Experience marketing technology platforms or enterprise solutions, particularly within collaboration, communications, cloud, AI, or enterprise applications.

Demonstrated ability to work within scaled go-to-market organizations and partner ecosystems involving system integrators, channel partners, marketplaces, or other strategic alliances.

Strong understanding of campaign measurement, attribution, experimentation, performance optimization, and marketing operations.

Executive-level communication skills, with the ability to influence senior stakeholders and align cross-functional teams without relying on direct authority.

Strong strategic thinking combined with a willingness to remain close to execution, campaign performance, and optimization.

Ability to balance long-term brand strategy with performance marketing rigor and near-term commercial priorities.

Strong leadership, collaboration, organizational, and change-management skills in a complex global environment.

Comfortable working with AI-enabled tools and emerging technologies to improve marketing productivity, decision-making, personalization, and campaign performance.

Benefits

Competitive compensation: Base salary and/or on-target earnings ranging from $184,300 to $403,200 USD , depending on qualifications, experience, and location.

Total direct compensation: Compensation may include base salary, bonus, and equity value.

Location-based pay: Compensation ranges may vary depending on the candidate's geographic location.

Remote flexibility: This is a U.S.-based remote-eligible position within a structured approach to combining remote and office-based work where applicable.

Comprehensive wellbeing benefits: Programs and benefits supporting physical, mental, emotional, and financial health.

Work-life balance: Benefits and options designed to help employees manage professional and personal responsibilities.

Career development: Opportunities to expand expertise, take on new challenges, and progress within a collaborative, growth-oriented environment.

Inclusive workplace: A culture focused on supporting employees, encouraging diverse perspectives, and creating an environment where people can do their best work.

Community support: Opportunities and programs designed to help employees contribute meaningfully to their communities.

Application timeline: The anticipated application closing date is August 31, 2026 .

Accessibility: Reasonable accommodations are available throughout the hiring process for candidates who require them.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1