Head of Digital Marketing U.S. Dental Group

Head of Digital Marketing – U.S. Dental Group

Location: Mohali / Chandigarh, Punjab

Position: Full-Time | Senior Leadership

Industry: U.S. Dental / Healthcare Marketing

Compensation: ₹10–15 LPA + Performance-Based Incentives

Reports To: U.S. Ownership

About the Role

We are a growing U.S.-based dental organization operating 10 practices across Northern California, including general dentistry and advanced dental implant centers.

We are establishing an in-house marketing department in Mohali/Chandigarh and are seeking an experienced Head of Digital Marketing to build and lead the operation.

This is a hands-on leadership role with complete responsibility for marketing strategy, team building, execution, performance tracking and patient acquisition.

Key Responsibilities

• Develop and lead the marketing strategy for all 10 U.S. dental practices
• Build and manage an in-house marketing team
• Recruit and supervise specialists in:
• Google Ads/PPC
• Meta Ads
• SEO
• Graphic design
• Video editing and content
• Oversee websites, landing pages, social media and digital campaigns
• Manage marketing for dental implants, All-on-X, cosmetic dentistry and general dentistry
• Improve lead quality, appointment conversion and patient acquisition
• Establish accurate tracking, reporting and attribution systems
• Monitor budgets, cost per lead, cost per acquisition, ROAS and marketing ROI
• Maintain consistent branding across digital, print and patient-facing materials
• Work closely with U.S. ownership and practice leadership

Performance Focus

Success will be measured across the complete patient-acquisition journey:

Marketing Spend → Qualified Leads → Appointments → Consultations → Case Acceptance → Revenue → ROI

The role requires strong commercial judgment and accountability for measurable business results—not simply clicks, impressions or followers.

Required Experience

• 8–12+ years of digital marketing experience
• Proven experience building and managing marketing teams
• Strong knowledge of Google Ads, Meta Ads and SEO
• Experience marketing to U.S. consumers
• Strong understanding of lead generation, conversion tracking and attribution
• Experience managing significant advertising budgets
• Ability to evaluate and manage PPC, SEO, design and video specialists
• Excellent written and spoken English
• Strong analytical and leadership skills
• Healthcare, dental or high-ticket lead-generation experience is strongly preferred

What We Are Looking For

We need an owner-minded, hands-on leader who can:

• Build a department from the ground up
• Recruit and evaluate talented specialists
• Establish KPIs and operating systems
• Audit campaigns and challenge strategy
• Identify and correct underperformance
• Allocate budgets effectively
• Connect marketing activity directly to revenue

You do not need to personally execute every campaign, but you must understand each marketing discipline well enough to maintain quality, accountability and performance.

First 90 Days

• Audit existing websites, advertising campaigns, SEO, content and tracking
• Develop the department structure and recruit the core marketing team
• Establish workflows, dashboards, KPIs and reporting standards
• Create a clear plan for transitioning and scaling marketing operations in India

The Opportunity

This is an opportunity to build—not simply inherit—a marketing department for an expanding U.S. dental organization.

The successful candidate will have significant authority to hire the team, establish systems, shape the department's culture and become a key member of the organization's long-term leadership.

To apply, please submit your updated resume.