Head of Digital Marketing - D2C Fashion Jewellery

Job Summary

PRAO is looking for a performance-driven Head of Digital Marketing to build and lead the brands digital growth engine. The mandate is clear and measurable: scale the D2C business from 30 Crore to 100 Crore+ in the next two years.

This is a hands-on leadership role responsible for customer acquisition, performance marketing, conversion, retention and digital revenue growth, while building the team, systems and capabilities required to scale.

Key Responsibilities

• Own the digital marketing strategy, growth roadmap and online revenue targets for PRAOs D2C business.
• Lead performance marketing across Google Ads, Meta Ads, YouTube, Instagram and other relevant digital platforms.
• Plan, execute and optimise campaigns across prospecting, acquisition, retargeting, conversion and retention.
• Own key performance metrics including CAC, ROAS, ROI, AOV, LTV, CVR and marketing-attributed revenue.
• Build and optimise the complete customer journey from awareness and consideration to purchase, retention and repeat purchase.
• Create a high-velocity creative testing framework across ad formats, audiences, messaging, offers and landing pages.
• Identify and scale additional growth channels including SEO, SEM, social media, influencer marketing, affiliate marketing and partnerships.
• Build and drive CRM and retention programmes across Email, WhatsApp, SMS and remarketing.
• Work closely with Creative, E-commerce and Product teams to improve CTR, conversion rates, merchandising and overall customer experience.
• Evaluate emerging platforms, technologies and consumer trends to identify new growth opportunities.
• Build robust dashboards, attribution models and reporting systems for fast, data-driven decision-making.
• Manage digital marketing budgets effectively and allocate investments based on performance, ROI and growth potential.
• Build and lead the digital marketing team, processes and capabilities required to support rapid business growth.

Candidate Profile

• 6–10 years of experience in Digital Marketing, Performance Marketing, Growth Marketing or D2C E-commerce.
• Proven track record of scaling a D2C/e-commerce brand through measurable digital growth.
• Strong hands-on expertise in Google Ads, Meta Ads and performance campaign optimisation.
• Deep understanding of acquisition funnels, attribution, analytics and D2C unit economics.
• Experience managing significant digital marketing budgets and delivering measurable revenue growth.
• Strong working knowledge of GA4, Google Tag Manager, Meta Business Manager and marketing analytics platforms.
• Experience across SEO, social media, influencer/affiliate marketing and CRM-led retention is highly desirable.
• Highly analytical, entrepreneurial and execution-oriented with a strong bias for action.
• Strong leadership, team-building and cross-functional collaboration skills.
• Experience in fashion, jewellery, beauty, lifestyle or other consumer-focused categories is preferred.

Key Success Metrics

• Scale business revenue from 30 Crore to 100 Crore+
• Drive sustainable customer acquisition
• Improve CAC and ROAS
• Deliver strong and profitable revenue growth
• Increase Customer Lifetime Value (LTV)
• Improve conversion and repeat-purchase rates
• Build scalable digital marketing systems, processes and capabilities

Why PRAO?

Join PRAO at an exciting stage of growth and take ownership of building the digital growth engine for a high-potential D2C fashion jewellery brand. This is an opportunity to work with a clear 100 Crore+ growth mandate and directly impact the brand’s next phase of scale.

Apply Now

If you have successfully scaled a D2C brand through digital marketing and are ready to build PRAO’s next 100 Crore+ growth story, we would love to hear from you.

Send your profile to: [email removed]
Subject Line: [Your Name] – Head of Digital Marketing | PRAORole & responsibilities

Preferred candidate profile

We are looking for someone who brings zeal, a fresh approach and a strong growth mindset to digital marketing. The ideal candidate should have 6–10 years of experience in digital, performance or growth marketing, with a proven track record of scaling D2C or e-commerce brands through measurable digital growth. You should be hands-on with Google Ads, Meta Ads, YouTube and performance marketing, while having a strong understanding of customer acquisition, conversion, analytics, attribution, CAC, ROAS, ROI, AOV and LTV. Experience across SEO, social media, influencer marketing, affiliate marketing and CRM-led retention is highly desirable. We value an analytical, entrepreneurial and execution-focused individual who is comfortable working in a fast-paced environment, challenging conventional approaches, experimenting with new ideas and turning insights into action. Experience in fashion, jewellery, beauty, lifestyle or other consumer-focused D2C brands will be an added advantage.