Head Of Department Marketing

• Develop and implement hospital marketing plans.
• Promote hospital services, specialties, doctors, and facilities.
• Build and maintain corporate and institutional tie-ups.
• Develop referral networks with doctors and healthcare professionals.
• Plan health camps, awareness programs, and community outreach.
• Conduct market research and competitor analysis.
• Generate and follow up on patient and corporate leads.
• Coordinate with doctors and clinical departments for promotional activities.
• Manage hospital events, campaigns, and PR activities.
• Monitor marketing performance, leads, conversions, and ROI.
• Prepare marketing MIS and regular performance reports.
• Maintain strong relationships with patients, corporates, and referral partners.
• Ensure all marketing activities follow hospital policies and ethical standards.

Key Skills

• Healthcare Marketing
• Patient Acquisition
• Corporate Tie-ups
• Referral Network Development
• Business Development
• Community Outreach
• Lead Generation & Conversion
• Market Research
• CRM & Marketing MIS

Qualification & Experience

• Graduate/MBA in Marketing, Healthcare Management, or related field.
• Experience in hospital/healthcare marketing only.