Head of Content & Growth

We're hiring a Head of Content & Growth – US Market to lead and execute our content strategy across brand, performance, CRM, and offline channels. You will create and oversee content that drives conversion, awareness, education, and trust. This is a high-impact leadership role requiring a rare blend of strategic thinking, exceptional writing skills, deep customer empathy, and growth-oriented mindset. You'll manage a content team and work closely with design, performance, product, and brand teams to craft content that informs, engages, and converts US consumers.

Key Responsibilities

• Own US Content Strategy: Define and drive the content strategy tailored to the US audience across paid ads, website, email, video, landing pages, and more.

• Lead Cross-Channel Content Execution: Manage and optimize all consumer facing content in the US – brand storytelling, conversion copy, performance creatives

• Collaborate with Growth Teams: Partner with media buyers and performance teams to deliver high ROI creatives, test ad hooks, and improve CAC through content.

• Consumer Education & Trust: Develop a content-led approach to build authority and explain Ayurvedic science in a way that resonates with Western audiences.

• Video & Script Oversight: Guide short-form and long-form video scripts for YouTube, Meta, TikTok, and advertorials/listicles/long form landing pages

• Build & Manage a Team: Hire and manage a US content team of writers, editors, and video creators. Set priorities, manage calendars, and review quality.

• Maintain Brand Voice: Ensure consistent tonality and storytelling aligned with our premium, informative, and culturally respectful positioning.

Qualifications

• 8+ years of content or creative experience, ideally in D2C/eCommerce or consumer health/wellness

• 2+ years in a leadership or team management role

• Native level written and verbal English skills; sharp editorial instincts and persuasive writing ability • Strong understanding of US consumer psychology, especially in wellness and beauty

• Demonstrated experience building performance driven creatives for paid media

• Experience educating a Western audience on Eastern/alternative wellness a major plus

• Comfortable in a high-growth, fast-paced environment with distributed teams

What You'll Get

• Leadership role at a globally scaling D2C brand with Ayurvedic roots and strong US traction

• Cross-functional exposure and ability to directly influence brand success in our most important market

• Fast decision-making culture with full ownership and accountability

• Meaningful work that helps people feel and live better