Head Of Business

Business & Growth Head — Fraganote

Role Overview

As the Business & Growth Head, you will own the P&L and end-to-end growth engine at Fraganote—spanning revenue, margins, customer acquisition, retention, and overall business growth across D2C, marketplaces, quick-commerce, and offline channels.

P&L Ownership & Growth Strategy

• Own revenue, contribution margins, and overall growth targets
• Build and execute a multi-channel growth roadmap
• Drive forecasting, budgeting, and demand planning
• Identify opportunities to improve profitability and business efficiency
• Optimize LTV/CAC, payback periods, and overall unit economics
• Translate business goals into clear growth strategies and measurable outcomes

Performance Marketing & Acquisition

• Scale paid acquisition across Meta and Google
• Own and optimize CAC, ROAS, and blended acquisition costs
• Build and experiment with new acquisition channels including affiliate, partnerships, and creators
• Work closely with the creative and marketing teams to develop high-performing ad creatives
• Continuously test new audiences, channels, campaigns, and growth opportunities

Retention & Lifecycle — Email + WhatsApp

• Own repeat revenue and key retention metrics
• Build and scale email and WhatsApp marketing engines
• Develop lifecycle journeys across onboarding, upsell, cross-sell, and winback
• Improve customer LTV through stronger retention and engagement
• Analyze cohorts and customer behavior to identify opportunities for increasing repeat purchases

E-commerce & D2C Optimization

• Improve CVR, AOV, and revenue per session
• Identify and optimize gaps across the customer funnel and checkout experience
• Drive merchandising and pricing strategies
• Improve the overall D2C customer journey and conversion performance
• Use data and customer insights to continuously improve website performance

Quick-Commerce Growth

• Scale Fraganote's presence across Blinkit, Zepto, and Instamart
• Manage pricing, promotions, and assortment strategy
• Drive discoverability and platform growth
• Identify opportunities to improve sales velocity and performance across quick-commerce platforms

Offline & Distribution

• Build and scale retail and experiential channels
• Identify new distribution opportunities aligned with Fraganote's premium positioning
• Develop strategies to expand offline presence while maintaining brand and business objectives

Data & Analytics

• Build effective dashboards and reporting systems to track business performance
• Track and analyze key metrics including revenue, LTV, CAC, repeat %, contribution margins, CVR, and AOV
• Turn data into actionable insights and business decisions
• Establish a strong culture of performance tracking and accountability

Team Leadership

• Build, mentor, and lead the growth team
• Set clear goals, ownership areas, and performance metrics
• Drive execution across growth, marketing, e-commerce, and other cross-functional teams
• Ensure strong alignment between business strategy and day-to-day execution

Key KRAs

• Revenue growth and contribution margin
• CAC and LTV improvement
• Repeat purchase rate and customer retention
• Email + WhatsApp revenue contribution
• Website CVR and AOV
• Overall growth efficiency and business profitability

What We're Looking For

• 8–12 years of experience in growth, business, or related roles
• Strong performance marketing experience with hands-on expertise across digital acquisition
• Proven experience owning revenue and driving business growth
• Strong understanding of retention and lifecycle marketing
• Experience working across multiple growth channels and business functions
• Highly analytical, commercially minded, and execution-driven
• Ability to operate with ownership, speed, and a strong founder's-office mindset
• Comfortable working in a fast-paced D2C environment and building systems as the business scales