Head of Business & P&L (D2C Supplements)

Responsibilities:

• Own the full P& L for DEAGE and deliver revenue targets and profitable growth
• Define a 3-year business strategy for India and international expansion
• Build annual operating plan, budgets, and performance dashboards
• Scale across D2C, Amazon, Flipkart, health marketplaces, modern trade, premium pharmacies, and clinics
• Build new-age channels, including doctor networks, wellness centers, and corporate wellness
• Drive international B2B via Alibaba and export partners
• Position DEAGE as the most trusted longevity brand in India
• Oversee ATL, BTL, influencer, doctor, and digital campaigns
• Lead product launches and storytelling around science, longevity, and aging well
• Drive new product development in anti-aging, cellular health, NAD+, collagen, adaptogens, and longevity stacks
• Work with R& D to ensure clinical efficacy, clean labels, and premium packaging
• Manage full product lifecycle from ideation to commercialization
• Champion D2C and marketplace growth with performance marketing and retention
• Use data, CRM, and community to build LTV and brand loyalty

Requirements:

• Strong Business / P& L Head Profile with end-to-end ownership of a health, wellness, or premium FMCG / D2C health brand.
• Mandatory (Experience 1): Must have 9+ years of experience, including 3+ years as a business head/GM.
• Mandatory (Experience 2): Must have proven full P& L ownership in nutraceuticals, wellness, longevity, premium FMCG, or D2C health brands.
• Mandatory (Experience 3): Must have a track record of scaling a business to 100 Cr+ revenue.
• Mandatory (Experience 4): Must have driven revenue, profitability, brand, and distribution end-to-end, including defining multi-year business strategy, annual operating plans, budgets, and performance dashboards.
• Mandatory (Experience 5): Must have scaled across multiple channels (D2C, Amazon, Flipkart, health marketplaces, modern trade, premium pharmacies, and clinics) with exposure to new-age channels (doctor networks, wellness centers, and corporate wellness).
• Mandatory (Experience 6): Must have strong brand-building and marketing leadership (ATL, BTL, influencer, doctor, digital), plus NPD/new-product-launch and portfolio management from ideation to commercialization.
• Mandatory (Experience 7): Must have D2C + Retail + E-commerce growth expertise, using performance marketing, data, CRM, and community to build LTV and brand loyalty.
• Mandatory (Industry): Must have a deep understanding of the longevity, anti-aging, and premium wellness consumer (or a closely adjacent premium health/wellness/nutraceutical category).
• Mandatory (Skill): Must be an entrepreneurial, data-driven, hands-on leader with excellent communication and external stakeholder management.
• Mandatory (Note): This role is for DEAGE, a longevity and cellular-health supplement brand under the Pure Nutrition platform.
• Mandatory (Education): MBA preferred; Tier-1 background a plus.
• Preferred (Experience): International / B2B export experience (via global marketplaces or export partners); exposure to anti-aging / cellular-health product categories; and R& D collaboration on clinical efficacy and premium packaging.