Head of Business & Growth D2C

Business & Growth Head

Work Experience: 8-12years

Location: New Delhi

Role Overview As the Business & Growth Head, you will own the P&L and end-to-end growth engine at Fraganote—spanning revenue, margins, customer acquisition, and retention across D2C, marketplaces, quick-commerce, and offline channels. This is a founder’s office-level leadership role requiring a blend of strategy and execution.

P&L; Ownership & Growth Strategy • Own revenue, contribution margins, and growth targets • Build multi-channel growth roadmap • Drive forecasting, budgeting, and demand planning • Optimize LTV/CAC and payback periods

Performance Marketing & Acquisition • Scale paid acquisition across Meta and Google • Optimize CAC, ROAS, and blended costs • Build new acquisition channels (affiliate, partnerships, creators) • Collaborate on high-performing ad creatives

Retention & Lifecycle (Email + WhatsApp) • Own repeat revenue and retention metrics • Build email and WhatsApp marketing engines • Create lifecycle journeys: onboarding, upsell, winback • Improve LTV and cohort performance

E-commerce & D2C Optimization • Improve CVR, AOV, and revenue per session • Optimize funnels and checkout experience • Drive merchandising and pricing strategies

Quick Commerce Growth • Scale Blinkit, Zepto, Instamart presence • Manage pricing, promotions, and assortment • Drive discoverability and platform growth

Offline & Distribution • Build retail and experiential channels • Expand distribution aligned with premium positioning

Data & Analytics • Build dashboards and reporting systems • Track revenue, LTV, CAC, repeat %, margins

Team Leadership • Build and lead growth team • Drive execution and cross-functional alignment

Key KRAs • Revenue growth and contribution margin • CAC and LTV improvement • Repeat purchase rate and retention • Email + WhatsApp revenue contribution • Website CVR and AOV

What We’re Looking For • 8–12 years in growth / business roles • Strong performance marketing experience • Proven revenue ownership • Expertise in retention and lifecycle marketing • Analytical and execution-driven