Head of Branding & Marketing

We are looking for a Head of Branding & Marketing to lead RentenPes marketing vision and brand strategy. This role will define how RentenPe is perceived across customers, partners, and the broader market.

You’ll be responsible for building a distinct brand identity, driving user acquisition, and scaling marketing efforts that fuel business growth. Key Responsibilities: • Brand Strategy & Positioning: • Define and evolve RentenPe’s brand identity, tone, and visual presence across all channels. • Craft a powerful narrative that builds trust and emotional connection with users. • Ensure brand consistency across digital, offline, and internal communications. • Develop brand playbook outlining do’s and don’ts for external/internal communication. • Marketing Leadership & Execution • Design and lead 360 marketing strategies — digital, content, social, performance, influencer, and PR. • Own campaign calendars, product launches, and brand moments that drive awareness and growth. • Collaborate closely with product, design, and business teams to keep marketing aligned with company goals. • Evaluate third party agencies / consultants to supplement RentenPe’s growth efforts. • Growth & Performance Marketing • Oversee performance channels, optimize CAC and ROI, and drive measurable user acquisition. • Leverage analytics, user insights, and experiments to continuously improve impact. • Directly oversee all online & offline marketing efforts. • Content, Communication & PR • Build a storytelling engine through compelling content, videos, and campaigns. • Lead PR and influencer marketing to position RentenPe as a leading voice in fintech. • Manage thought leadership for the founder and brand across events and media. • Team & Leadership • Hire, mentor, and grow a world-class marketing team. • Foster a culture of creativity, accountability, and experimentation. • Strategic Partnerships & Collaborations • Identify and drive co-branding, influencer, and ecosystem partnerships to amplify brand reach. Key Metrics / Success Indicators • Growth in brand awareness, recall, and preference. • Improved marketing ROI and optimised Customer Acquisition Cost (CAC). • Higher engagement, retention, and community participation. • Increase in organic visibility, earned media, and PR coverage. • Strong team performance and cross-functional collaboration. • Direct impact on revenue, growth, and market expansion through brand-driven initiatives.