Head of Branding & Communication

SAYZO is a community-driven marketplace that turns neighborhoods into dynamic, trusted workforces, making professional skills and talent easily discoverable in minutes. The platform enables individuals to monetise their skills and post tasks in one place, connecting home services, digital help, errands, and creative work with the right local talent. Through smart matching, verified profiles, and real-time availability, SAYZO builds trust and transparency in local work ecosystems. The company exists to replace the current chaos of informal networks, referrals, and random contacts with reliable infrastructure for the neighbourhood economy. SAYZO is focused on redefining how local work is organised, accessed, and valued.

Role Description The Head of Branding & Communication will lead the development and execution of SAYZO's brand strategy, ensuring clear, consistent, and compelling messaging across all channels. This full-time, on-site role in Bengaluru involves shaping the brand narrative, overseeing visual and verbal identity, and driving awareness and engagement among local communities and stakeholders. Day-to-day responsibilities include designing and implementing communication plans, managing press and media relations, crafting key messages and campaigns, and guiding content for digital, social, and offline touchpoints. The role also includes overseeing internal communications to align teams with the brand vision, collaborating with product and marketing teams to support launches, and monitoring brand perception and communication effectiveness. The Head of Branding & Communication will mentor a growing team and work closely with leadership to position SAYZO as a trusted infrastructure for the neighborhood economy.

Qualifications

• Ability to develop and lead Strategic Communications and Corporate Communications that support brand positioning and business goals.
• Experience creating and managing Press Releases and external Communication for media, partners, and community stakeholders.
• Strong Internal Communications capabilities to align teams, reinforce culture, and ensure consistent messaging across the organisation.
• Proven track record in brand building, storytelling, and multi-channel campaign management (digital, social, and offline).
• Exceptional written and verbal communication skills, with attention to clarity, consistency, and audience relevance.
• Experience collaborating with cross-functional teams (product, marketing, operations) in a fast-paced startup or marketplace environment.
• Demonstrated ability to use data and insights to refine communication strategies and measure impact.
• Bachelor's or Master's degree in Communications, Marketing, Public Relations, or a related field, or equivalent practical experience.
• Leadership experience in managing and mentoring communication or brand teams.
• Familiarity with community-driven platforms, gig economies, or local services marketplaces is an advantage.