Head of Brand
Meolaa · Bengaluru · onsite · Posted 31d ago
About a minute. You'll make an account on the way through.
About this role
About the Role
We are looking for a brand builder not a brand manager. Someone who can take a consumer insight and turn it into a brand that people feel something about. You will own a brand end-to-end at Meolaa, from positioning and product to packaging, content, and commercial performance. This is a P&L role as much as it is a creative one. You will be expected to think like a founder, move like an operator, and obsess like a consumer.
What You'll Own
Brand Strategy & Positioning
Own the brand's identity, voice, and long-term positioning in the market
Translate consumer insights into sharp, differentiated brand narratives
Define and protect the brand's whitespace what it stands for and what it doesn't
Lead packaging, design, and product brief development in collaboration with creative and category teams
P&L & Commercial Ownership
Own the brand P&L revenue, margins, and contribution
Drive pricing strategy, discount governance, and promotional planning
Work closely with the Finance team on unit economics, AOP, and monthly performance tracking
Identify growth levers and allocate resources to maximise ROI across channels
Product & Category
Lead new product development and launch end-to-end from brief to shelf
Identify category whitespace and build a pipeline of innovation
Own the product portfolio architecture what to build, what to scale, what to kill
Go-to-Market & Growth
Partner with the Growth and Performance teams to drive acquisition, retention, and repeat
Own the brand's presence across e-commerce marketplaces, D2C website, and emerging channels
Lead content strategy and campaign development ensure every touchpoint is on-brand and on-brief
Consumer & Market Intelligence
Stay deeply connected to the consumer qualitative and quantitative
Track competitive landscape, emerging trends, and category shifts
Use data to make decisions, not just to report on them
Who You Are
7–12 years of experience in brand management, with strong exposure to D2C, FMCG, or consumer startups
Has built or scaled a brand from early stage not just managed a mature one
Strong creative sensibility combined with sharp commercial instincts
Comfortable owning a P&L and having hard conversations about performance
Has worked across product, marketing, and growth not siloed in one function
Excellent communication can write a brand brief as confidently as a business case
High ownership, builder mindset, low need for hand-holding
Why This Role
Full ownership of a brand from day one
Work directly with the Founders on strategy and portfolio decisions
Opportunity to build something that genuinely stands for something
Competitive compensation with meaningful upside as the brand scales
Sourced from foundit