Head of Brand Partnerships & Monetization

This is a founding commercial role. You will build BeBetta's brand-funded monetization engine from near zero - owning partnerships, deal structures, pricing, affiliate rails, and the underlying unit economics. You'll work directly with the CEO.

Responsibilities

• Build and own relationships with brand, shopper marketing, and trade marketing teams.
  
  

The Funding Ladder

• Move brands across stages: BeBetta-funded Co-funded Fully brand-funded.
• Run boosted campaigns as test cases turn results into proof; convert proof into long-term funded deals.
  
  

Deal Structuring And Pricing

• Own commercial models such as: Cost per verified buyer, % of basket value, Budget + target CPA.
• Design win-win deals that unlock brand budgets while protecting margins.
  
  

The Affiliate Rail

• Set up and scale partnerships with networks like Cuelinks, Admitad, and Impact.
• Enable online brands to start monetizing from day one.
  
  

Unit Economics And Financial Ownership

• Own and drive the core metrics: Cost per verified buyer, Contribution margin per scan, Brand-funded share of reward cost.
• Be equally strong in a financial model and a brand pitch.
  
  

Consumer Intelligence Revenue

• Open and build a second revenue line:
• Engage insights teams and research partners
• Convert our data into paid consumer intelligence products
  
  

What Success Looks Like (First 60-90 Days)

• Key hero brands moved up the funding ladder.
• Repeatable proof packs that convert into funded deals.
• Affiliate rail is live and contribution-positive.
• At least one consumer intelligence pilot launched.
• A trusted unit economics model used by leadership.
  
  

Requirements

• A commercial builder (5-9+ years) across brand partnerships, shopper marketing, trade marketing, performance marketing, affiliate marketing, retail media, or CPG/D2C sales.
• Deeply familiar with how brand budgets actually work (trade spend, shopper marketing, CAC).
• Analytically sharp - you can build and defend unit economics, not just sell.
• High ownership, comfortable with ambiguity, and experienced in building from scratch.
• A strong closer who can operate across CMOs, founders, and data teams.
  
  

Nice To Have

• Experience working with FMCG/CPG brand teams.
• Affiliate/performance marketing exposure.
• Background in consumer data / retail media / loyalty ecosystems (e. g., Nielsen, Kantar, Numerator, Fetch, CashKaro, Magicpin).
• Early-stage startup experience.
  
  

This job was posted by Career Shah from BeBetta.