Head of Brand, NPD & Innovation - Nutritional D2C

General Manager & Entrepreneur-in-Residence (0-to-1 Innovation)

Location: Bengaluru, Karnataka

Experience Level: 6 8 Years

Compensation: 35.0 40.0 LPA + Equity / Incentives

Employment Type: Full-time

About the Company

We are a high-growth, venture-backed D2C Consumer Health & Functional Nutrition startup focused on solving everyday wellness gaps for modern households. Backed by leading investors and prominent industry figures, we develop innovative, scientifically backed food-tech and nutrition products.

We are expanding our product footprint and building next-generation consumer categories from scratch. To lead this high-impact expansion, we are looking for a sharp, agile General Manager & Entrepreneur-in-Residence (GM & EIR) to incubate, test, and scale new business verticals end-to-end.

Role Overview

As a GM & Entrepreneur-in-Residence, you will act as the founder/CEO of a new incubation unit within our brand portfolio. You will own the complete 0-to-1 lifecycle of new product lines from identifying emerging market signals and shaping product hypotheses to running rapid experiments, driving go-to-market (GTM) strategy, and scaling to initial product-market fit (PMF).

This role offers true cross-functional leverage, direct P&L ownership, and dedicated capital/growth resources to launch impactful consumer ventures under a fast-scaling D2C umbrella.

Key Responsibilities

• 0-to-1 Venture Incubation: Identify unaddressed consumer pain points in preventative health, daily nutrition, and functional food/beverage spaces. Formulate and test strong product hypotheses.
• Product Conception & Validation: Collaborate closely with R&D, product development, and supply chain partners to prototype, validate, and launch initial Minimum Viable Products (MVPs).
• GTM & Growth Playbook Ownership: Design and execute the launch strategy across multi-channel environments, including D2C e-commerce, Amazon, quick-commerce platforms (e.g., Blinkit, Instamart, Zepto), and offline channels.
• Rapid Experimentation & PMF: Set up structured growth experiments around consumer acquisition (CAC), positioning, pricing, and messaging to achieve repeatable product-market fit.
• P&L & Business Unit Ownership: Manage initial unit economics, contribution margins, inventory forecasting, and budget allocation to build sustainable unit-level profitability.
• Stakeholder & Partner Management: Work alongside external manufacturing, formulation experts, performance marketing teams, and creative leads to ensure rapid iteration cycles.

What We Are Looking For

• Experience: 6 to 8 years of total experience, with at least 3+ years in high-ownership roles such as Founder/Co-Founder (ex-founders welcome), EIR, Category Manager, Chief of Staff, or Product Head in a fast-paced environment.
• Industry Background: Direct exposure to D2C e-commerce, consumer tech, FMCG, food-tech, or health & wellness verticals.
• Track Record of Launching: Proven history of taking products/categories from ideation to commercial launch and initial scaling.
• Analytical & Data-Driven: Comfort with cohort analytics, unit economics (CAC, LTV, CM2/CM3), consumer funnel metrics, and rapid A/B testing.
• Scrappy & Execution-Focused: High bias for action, comfortable navigating ambiguity, and capable of wearing multiple hats across strategy, marketing, and operations.

Why Join Us?

• True Entrepreneurial Ownership: Build and scale a brand vertical with full execution autonomy backed by institutional funding and brand resources.
• Direct Impact: Work at the intersection of consumer health, food science, and modern D2C growth strategies.
• High Growth & Upside: Work closely with founding leadership, earn high-impact visibility, and enjoy competitive fixed pay along with performative incentives.

How to Apply

If you have a proven track record of bringing 0-to-1 consumer products to market and thrive on full P&L accountability, submit your resume alongside a brief note highlighting a product or business line you built from scratch to [email removed]