Head Of B2B Sales

NEWCHEM SUNRAYSIA

Job Description

Head — B2B Sales (India)

Position

Head — B2B Sales (India)

Reports to

Managing Director

Team

Manager — Account Servicing, and State/Region Managers

Location

Nashik / Dindori, Maharashtra (with regular travel across India)

Experience

12–18 years in agrochemical, crop-nutrition, speciality-chemical or allied B2B sales

Compensation

₹25–35 lakh fixed per annum, plus performance-linked variable and account-conversion incentives

Newchem Sunraysia is an agrochemical manufacturing company operating two plants in Maharashtra. We manufacture across an unusually wide range of formats under one roof — ampoules, liquid bottles, 200-litre drums, tablets and tubes, granules, powders, pouches and biocaps — serving agrochemical companies through contract and toll manufacturing, bulk supply and private-label production, alongside our own brands and a growing export business.

The company is in a deliberate phase of professionalisation: documented production planning, batch-level quality systems, weekly performance review, and a performance-linked remuneration structure across the organisation. We are building the commercial function to match that operational discipline — and this role leads it.

We have substantial installed capacity across all our formats and a manufacturing capability that large agrochemical companies need. What we have not yet built is a corporate B2B function to put that capability in front of them. This role exists to build it — and to lead it.

You will personally own our relationships with India's leading agrochemical, crop-nutrition and bio-stimulant companies, and you will build and run the state-manager team beneath you. It is a rare combination: a genuine greenfield mandate, but resting on plants, systems and products that already exist and already work. The person who succeeds here will have built a national B2B business from the ground up, with the direct backing of the Managing Director.

Corporate accounts

• Develop and own relationships with India's leading agrochemical, crop-nutrition, bio-stimulant and allied companies — taking each from first contact through capability presentation, plant audit, trial batch, commercial negotiation and long-term supply agreement.
• Grow share of business within existing corporate customers, building an account plan for each.
• Convert our open manufacturing capacity into contracted, scheduled volumes across all formats.

Leading the team

• Build, structure and lead the state/region manager team — territory design, targets, review rhythm and capability standards.
• Own the monthly booking process end to end, ensuring every member commits on time, product plans reconcile, and open categories are closed before the month begins.
• Oversee the account-servicing function so existing customers receive despatch, documentation and service standards that keep them with us.

Commercial ownership

• Negotiate rates, minimum volumes, credit terms and advance conditions within approved limits — protecting contribution rather than chasing volume.
• Own collections across the B2B book: invoices settled within terms, advances received before production is scheduled.
• Give both plants forward visibility of contracted volumes so production, raw material and packaging can be planned ahead.

Capability and market

• Lead customer audits alongside our quality and plant heads; own the technical capability dossier and the compliance documentation large customers require.
• Direct the B2B half of the marketing effort — capability positioning, trade presence, portal and search lead generation — and convert the enquiries it produces.

Requirement

Detail

Experience

12–18 years in agrochemical, crop-nutrition, speciality-chemical or allied B2B sales, including at least 5 years selling to — or working inside — large agrochemical companies.

Relationships

Established working relationships at procurement, sourcing, supply-chain or technical-head level within leading agrochemical companies. This is what will make you effective from month one.

Domain knowledge

Contract or toll manufacturing, institutional supply, or private-label production experience. You should understand how a large company selects, audits and appoints a manufacturing partner.

Technical grasp

Able to hold a credible technical conversation on formulation types, packing formats, plant capability, quality systems, registrations and regulatory documentation.

Leadership

Experience building or running a multi-state sales team, with concrete mechanisms for setting targets and holding people to commitments.

Commercial discipline

A track record of protecting margin and collecting money — not merely booking orders.

Education

Science or agriculture graduate (B.Sc. Agriculture, B.Tech Chemical, M.Sc. Chemistry or equivalent). MBA an advantage, not a requirement.

Languages

English and Hindi essential. Marathi an advantage.

Mobility

Based at Nashik/Dindori with significant national travel, and comfortable spending time at the plants — our capability is best sold from the factory floor.

• Fixed compensation of ₹25–35 lakh per annum, set within the band according to experience and relationships.
• Performance-linked variable of 25–30% of fixed pay, with additional bonuses on each corporate account converted to running supply and on long-term contracts signed. Upside above target is uncapped.
• A guaranteed variable during the first six months, because we understand that large-account cycles take time to convert and we do not expect you to be penalised for that.
• Direct reporting to the Managing Director, with the authority to structure the team, allocate accounts and shape the commercial approach.
• A real mandate, not a maintenance job — you are building a function, not inheriting one.

Timeframe

Expectation

First 3 months

Both plants understood in depth; a written capability dossier fit for a large customer; the top target companies mapped with named contacts; team structure agreed and booking discipline running.

3–9 months

Capability presentations delivered to target companies; plant audits and trial batches under way; measurable growth in existing corporate accounts; the state-manager team booking to target every month.

9–18 months

Corporate accounts converted to running supply; long-term supply agreement(s) signed; open capacity substantially filled with contracted, well-collected business.

Please send your CV, along with a short note on the corporate accounts you have opened and what you achieved in each, to [insert email]. Applications are treated in confidence.

Newchem Sunraysia is an equal-opportunity employer. We consider all qualified applicants without regard to gender, religion, caste, age, disability or any other protected characteristic.