Head - Marketing

Qualifications:

- Bachelors degree in Marketing, Business Administration, Communications, or a related field.

- Should have minimum 15+ years of experience in B2B marketing within the IT industry.

- Proven experience in both IT Services Marketing and SaaS/Product Marketing.

- Strong understanding of demand generation, brand positioning, and growth marketing strategies.

- Experience in driving inbound and outbound marketing campaigns for global markets.

- Strong expertise in SEO, performance marketing, content marketing, and digital campaigns.

- Experience managing lead generation, pipeline growth, CAC, ROI, and conversion optimization.

- Strong understanding of customer acquisition, engagement, and retention strategies.

- Ability to develop and execute marketing strategies aligned with business and revenue goals.

- Experience working closely with Sales, Product, and Leadership teams for growth initiatives.

- Strong analytical, communication, leadership, and stakeholder management skills.

- Experience with CRM, marketing automation, analytics, and campaign management tools.

- Knowledge of emerging technologies such as AI, SaaS, cloud computing, and digital transformation.

- Self-motivated, strategic thinker, and result-oriented professional.

Key Responsibilities:

- Build and execute overall marketing plans to strengthen brand visibility and market presence.

- Drive pipeline generation and marketing-qualified leads through multi-channel campaigns.

- Lead product marketing initiatives for SaaS products.

- Plan and execute campaigns for new features, product enhancements, and service offerings.

- Define ICPs, buyer personas, customer journeys, and value propositions.

- Develop marketing collateral including pitch decks, case studies, blogs, whitepapers, and sales enablement materials.

- Manage SEO, paid marketing, content strategy, social media, and performance marketing initiatives.

- Monitor and optimize campaign performance, lead funnels, conversion rates, CAC, and ROI.

- Conduct market research to identify trends, customer needs, and competitive insights.

- Collaborate with internal teams to align marketing efforts with business growth objectives.

- Build and lead a high-performing marketing team and external agency partnerships.

- Stay updated with the latest marketing trends, technologies, and industry developments.

- Represent the company at industry events, webinars, conferences, and networking opportunities to strengthen brand awareness and generate business opportunities.