Head Marketing

Head of Marketing

Location: Bangalore

Experience: 10-15 Years

About Assiduus Global

Redefining the Global E-commerce Landscape

Assiduus Global is revolutionizing global e-commerce for enterprise brands, enabling seamless cross-border growth across 20+ countries for 150+ brands worldwide.

With $1Bn+ GMV generated, we empower marquee brands with the technology, infrastructure, marketplace expertise, and global reach required to scale internationally.

About the Role

We are looking for a Head of Marketing to lead and own the complete marketing function at Assiduus Global.

This is a strategic leadership role responsible for building the Assiduus brand, driving market visibility, generating high-quality business opportunities, and establishing Assiduus as a leading name in the global e-commerce ecosystem.

The role will own the 360 marketing strategy across brand, demand generation, digital, content, communications, events, partnerships, product marketing, and thought leadership.

This is a high-ownership role for a strategic yet hands-on marketing leader who can build a scalable marketing engine, work closely with the Founder & Leadership Team, Sales, Product, and E-commerce teams, and directly connect marketing initiatives to measurable business growth.

Key Responsibilities

1. Marketing Strategy & Leadership

• Develop and execute the overall company-wide marketing strategy aligned with Assiduus' business objectives and growth plans.
• Build annual and quarterly marketing roadmaps, priorities, campaigns, and budgets.
• Define marketing KPIs and establish clear frameworks to measure ROI and business impact.
• Build, lead, mentor, and scale a high-performing marketing team.
• Establish marketing processes, systems, and best practices to create a scalable function.
• Work closely with leadership to identify market opportunities and translate business priorities into marketing initiatives.

2. Brand Strategy & Positioning

• Own and strengthen Assiduus' brand positioning, identity, messaging, and market perception.
• Develop compelling brand narratives that differentiate Assiduus in the global and cross-border commerce ecosystem.
• Ensure consistent brand communication across the website, social media, content, events, PR, sales collateral, and other touchpoints.
• Build Assiduus' reputation as a thought leader in global e-commerce, marketplace acceleration, and cross-border commerce.

3. Demand Generation & Growth Marketing

• Build and own the B2B demand-generation engine to create a consistent pipeline of qualified opportunities for Sales.
• Develop and execute multi-channel campaigns across SEO, SEM, paid media, LinkedIn, email, content marketing, webinars, events, and other relevant channels.
• Own the complete marketing funnel from awareness engagement MQL SQL opportunity revenue.
• Develop Account-Based Marketing (ABM) initiatives for strategic accounts and target segments.
• Analyse campaign performance and optimise CAC, CPL, conversion rates, pipeline contribution, and ROI.
• Partner closely with Sales and BD to improve lead quality, nurturing, conversion, and sales enablement.

4. Content, Communications & Thought Leadership

• Lead the company's content strategy across blogs, LinkedIn, newsletters, whitepapers, case studies, reports, videos, webinars, and other formats.
• Build executive and company thought leadership within the global e-commerce ecosystem.
• Develop industry insights, research-led content, and campaigns that establish Assiduus as a market authority.
• Oversee PR, media relations, corporate communications, and external brand communications.
• Develop compelling customer success stories and case studies demonstrating Assiduus' business impact.

5. Product & Business Marketing

• Work closely with Product, Sales, E-commerce, and Leadership teams to understand offerings and translate them into strong market propositions.
• Develop positioning, messaging, value propositions, GTM strategies, and sales-enablement materials for new products and services.
• Identify customer segments, industry trends, competitive gaps, and emerging market opportunities.
• Develop marketing strategies for key segments including FMCG/CPG, D2C, e-commerce-first businesses, marketplaces, and global brands.

6. Digital Presence & Marketing Technology

• Own the company's website, SEO strategy, social media presence, and overall digital brand experience.
• Improve website traffic, engagement, conversion, and lead-generation performance.
• Leverage marketing automation, CRM, analytics, AI, and other MarTech tools to improve efficiency and scalability.
• Build dashboards that provide leadership with visibility into marketing performance and pipeline contribution.

7. Events, Partnerships & Ecosystem Marketing

• Develop and execute Assiduus' participation in relevant industry conferences, trade shows, leadership forums, webinars, and networking events.
• Build strategic partnerships with industry associations, platforms, technology companies, marketplaces, and ecosystem players.
• Identify opportunities to increase Assiduus' visibility, credibility, and influence within the global e-commerce ecosystem.

The Ideal Candidate

• Education: MBA in Marketing or a relevant advanced degree preferred.
• Experience: 1015 years of progressive marketing experience, including at least 5 years in a marketing leadership role.
• Proven experience building and executing B2B marketing and demand-generation strategies.
• Strong experience across brand building, digital marketing, performance marketing, content, communications, and GTM strategy.
• Demonstrated ability to build and lead marketing teams and manage external agencies and partners.
• Strong understanding of marketing funnels, CRM, marketing automation, analytics, attribution, and ROI measurement.
• Experience working closely with Sales and Business Development teams to drive pipeline and revenue.
• Experience in B2B SaaS, E-commerce, Global Commerce, Marketplace, FMCG/CPG, D2C, or Technology is highly preferred.
• Excellent communication, storytelling, stakeholder-management, and leadership skills.
• Strong commercial mindset with the ability to connect marketing activity to measurable business outcomes.
• Strategic thinker who is equally comfortable developing the strategy and being hands-on with execution.

What Success Looks Like

Success in this role will be demonstrated through the ability to:

• Build a strong and differentiated Assiduus brand.
• Increase qualified marketing-generated pipeline.
• Improve marketing-to-sales conversion and revenue contribution.
• Establish Assiduus as a recognised thought leader in global e-commerce.
• Build a high-performing and scalable marketing team.
• Strengthen digital presence, engagement, and brand visibility.
• Create a measurable, data-driven marketing engine with clear ROI and business impact.

Why Join Assiduus?

Join a fast-growing global e-commerce company at the intersection of technology, marketplaces, brands, and cross-border commerce, and play a key role in shaping how leading brands scale internationally.

Thanks & Regards
Aarthi Raman
Senior Human Resource Manager
PH : [phone removed]