Head -Marketing

Position Title - Head - Marketing

Department - Marketing

Job Objective:

The Head Marketing is responsible for developing and executing the organization's marketing strategy to strengthen brand positioning, drive business growth, increase market share, and support revenue objectives. The role needs to oversee brand management, product marketing, digital marketing, retail marketing, market research, corporate communications, and marketing budgets.

Role Requirement : The role will not be limited to operational marketing activities. The candidate will be required to make frequent market visits, handle retail sales and e-commerce platforms, and build strong relationships with suppliers and business partners through regular personal interactions. The role requires a hands-on, approachable, and business-focused individual who can identify and generate new business opportunities through various marketing and sales channels.

Reporting to: Director / COO WICC Group

Preferred candidate profile

Strategic Marketing

• Develop and implement short-term and long-term marketing strategies aligned with business objectives.
• Create annual marketing plans, campaigns, and promotional calendars.
• Identify new market opportunities and growth initiatives.
• Monitor industry trends and competitor activities.

Brand Management

• Build and strengthen the company's brand identity.
• Ensure consistency in brand communication across all channels.
• Manage product positioning, packaging, and brand visibility.
• Plan and execute brand-building initiatives.

Product Marketing

• Develop go-to-market strategies for new product launches.
• Collaborate with Product Development, Sales, and Operations.
• Conduct market analysis to identify customer needs and product opportunities.

Digital Marketing

• Oversee digital marketing strategy across social media, websites, SEO, SEM, email marketing, and online advertising.
• Monitor digital campaign performance and optimize ROI.
• Drive customer engagement through digital platforms.

Traditional Marketing & Sales Support

• Design marketing programs to support distributors and retailers.
• Develop promotional materials and point-of-sale branding.
• Work closely with the Sales team to achieve business targets.

E-commerce Sales

• Develop and execute the company's e-commerce strategy to drive online sales growth and enhance digital brand presence.
• Oversee end-to-end operations across the company's website and leading e-commerce and quick-commerce platforms.
• Manage relationships with e-commerce marketplaces, online distributors, and channel partners to maximize sales and market reach.
• Monitor online product listings, pricing, promotions, digital shelf visibility, and content to ensure brand consistency and competitiveness.
• Track and analyze key e-commerce performance metrics, including sales, traffic, conversion rates, customer acquisition, and return on investment (ROI).
• Collaborate with Sales, Supply Chain, Operations, and Customer Service teams to ensure product availability, timely order fulfillment, and excellent customer experience.
• Plan and execute online promotional campaigns, seasonal offers, and marketplace marketing initiatives to drive revenue growth.
• Monitor customer reviews, ratings, and feedback, implementing corrective actions to enhance customer satisfaction and brand reputation.
• Identify emerging digital commerce trends and recommend strategies to strengthen the company's online market position and profitability.

Market Research & Consumer Insights

• Conduct market research and customer satisfaction studies.
• Analyze consumer behavior and purchasing trends.
• Generate actionable insights to support strategic decisions.

Budget Management

• Prepare and manage the annual marketing budget.
• Monitor campaign expenditure and return on investment.
• Ensure optimum utilization of marketing resources.

Team Leadership

• Lead, mentor, and develop the marketing team.
• Set performance objectives and conduct regular performance reviews.
• Foster innovation, collaboration, and continuous improvement.

Skills & Competencies

• Strategic Marketing & Brand Management
• Digital Marketing & E-commerce Leadership
• Market Analysis & Business Growth
• Leadership, Stakeholder & Team Management

Work Experience : Min 10 yrs. with professionally managed FMCG companies.

Working Location - The position can be based at either our Kollam Head Office or Kochi Office, offering the candidate the flexibility to work from either location based on their preference.

Preferred Age : 35 - 40 yrs.

Qualification: MBA in Marketing from a B-Class / Tier-2 business school. Additional postgraduate qualifications or certifications in Sales, Marketing, Digital Marketing, Brand Management, or E-commerce will be an added advantage.