Head - Marketing/Public Relations & Communications - Financial Services
Virtuous Advisors and Resources Pvt. ltd. · Mumbai · onsite · Posted 43d ago
About a minute. You'll make an account on the way through.
About this role
Head - Marketing, PR & Communications
Location: Mumbai
Experience: 12 - 18 years
Industry: Financial Services
Reporting To: CEO / MD
Role:
Lead the company's marketing, PR, corporate communications and brand-building agenda. Build strong visibility and credibility across issuers, investors, banks, NBFCs, financial institutions and the broader debt-market ecosystem.
Key Responsibilities:
- Develop and execute marketing, brand and communications strategy aligned with business objectives.
- Build company's positioning and visibility across the credit ratings and debt/capital-markets ecosystem.
- Lead PR, media relations and corporate communications, including positioning of senior leadership.
- Develop B2B marketing initiatives supporting issuer outreach and business development.
- Build company's positioning across the credit-rating, debt and capital-markets ecosystem, including issuers, investors, banks, NBFCs and financial institutions.
- Develop communication and thought leadership around credit ratings, credit quality, sector outlooks, default risk and debt-market trends.
- Translate rating methodologies, rating actions, credit opinions and sector research into clear and credible external communication.
- Support the Ratings and Business Development teams in communicating company's rating capabilities, methodologies and differentiated value proposition to issuers and market participants.
- Drive awareness of company's rating products/instruments and analytical capabilities through targeted B2B marketing, PR, industry events and digital content.
- Monitor competitor positioning across CRISIL, ICRA, CARE Ratings, India Ratings, Acuite and other CRAs, and identify opportunities for differentiated positioning.
Ideal Candidate:
- 12 - 18 years' experience in financial-services marketing, PR or corporate communications.
- Strong media, content, stakeholder-management and senior-leadership communication skills.
- Commercial orientation with an understanding of how marketing supports brand building and business growth.
Sourced from iimjobs