Head - Marketing - Consumer Durables/Ceramics

Head Marketing

Position Summary:

This role goes beyond traditional marketing and leads a fully integrated demand generation and go-to-market engine spanning Product Management, Brand Marketing, Digital Marketing, Channel Development, and Field Activation. The position plays a critical role in driving revenue growth, market leadership, and business transformation across multiple business segments.

Key Responsibilities:

Business Growth & Market Leadership:

- Drive revenue growth through marketing-led demand generation initiatives across multiple customer segments.

- Partner with Sales teams to shape pricing, product mix, and premiumization strategies.

- Identify and unlock new business opportunities across markets and customer segments.

- Drive tertiary demand generation and improve market sell-out velocity.

Go-to-Market & Channel Development:

- Design and scale multi-channel go-to-market strategies.

- Strengthen channel ecosystems including wholesalers, retailers, sub-retailers, distributors, processors, fabricators, and strategic partners.

- Develop programs that drive demand pull and enhance brand preference.

- Build and strengthen influencer engagement programs with architects, consultants, developers, and other key stakeholders.

- Enable cross-business synergies through integrated offerings and solutions-based selling approaches.

Brand Strategy & Communication:

- Lead overall brand strategy and positioning for the business.

- Drive the transition from product-centric communication to solution-led marketing.

- Build brand salience among architects, contractors, homeowners, channel partners, and key influencers.

- Manage advertising, branding, media, creative, and activation agencies to ensure consistent communication across channels.

- Oversee development and promotion of category and product brands.

- Conduct regular brand health tracking and market assessment studies.

Marketing Communications:

- Lead ATL and BTL communication planning and execution aligned with business objectives.

- Develop media strategies with strong focus on effectiveness, ROI, and budget optimization.

Product Management:

- Drive performance of value-added product portfolios with responsibility for revenue and profitability.

- Lead new product launches and commercialization initiatives.

- Drive market intelligence, research, and customer insights programs.

- Optimize allocation of promotional and marketing investments.

Demand Generation & Digital Transformation:

- Define and implement the digital marketing and digital transformation roadmap.

- Build and scale a robust demand generation engine delivering qualified leads into the sales funnel.

- Drive adoption of CRM platforms, marketing automation tools, analytics, and AI-driven initiatives.

- Enable adoption of digital tools across channel ecosystems and partner networks.

Business Development & Field Activation:

- Lead a national field activation team focused on customer engagement and market development.

- Define coverage models, productivity metrics, and field engagement frameworks.

- Drive customer-level activation and demand creation programs.

- Build and scale loyalty, rewards, and incentive programs.

Organizational Leadership:

- Build and lead a high-performance marketing organization.

- Drive capability development, succession planning, and performance management.

- Partner closely with Sales, Product, Finance, Operations, and Corporate functions to enhance business performance.