Head - Marketing - Commercial & Industrial Warehouse Projects

Key Responsibilities:

Marketing Strategy & Leadership:

- Develop and implement the overall marketing strategy for Commercial, Industrial and Warehousing projects.

- Create annual marketing plans, budgets, go-to-market strategies and project-specific campaigns aligned with business objectives.

- Work closely with senior management to define positioning, target markets, pricing communication and growth strategies.

- Build a strong marketing function capable of supporting multiple projects and geographies.

Commercial, Industrial & Warehousing Marketing:

- Develop differentiated marketing strategies for commercial offices, industrial facilities, warehouses, logistics parks and built-to-suit developments.

- Conduct market assessment to identify emerging demand from occupiers, investors, manufacturers, logistics companies, 3PL players, e-commerce companies and corporate clients.

- Position projects effectively based on location, infrastructure, connectivity, specifications, compliance and commercial advantages.

- Develop compelling value propositions for institutional and corporate customers.

Lead Generation & Business Support:

- Drive high-quality B2B lead generation through digital, direct, channel and industry-focused marketing initiatives.

- Partner closely with the Sales, Leasing and Business Development teams to improve the lead pipeline and conversions.

- Design account-based marketing initiatives targeting large corporates, industrial occupiers and institutional clients.

- Track marketing-qualified leads, cost per lead, conversion ratios, campaign ROI and other key performance indicators.

Brand & Corporate Marketing:

- Strengthen Casagrand's positioning within the Commercial, Industrial and Warehousing segment.

- Oversee project branding, corporate communication, presentations, brochures, digital campaigns, outdoor communication and other marketing collateral.

- Ensure consistency in brand messaging across all customer and stakeholder touchpoints.

- Drive PR, thought leadership and industry visibility initiatives.

Digital & Performance Marketing:

- Lead digital marketing strategy across search, social media, content, email, performance marketing and relevant B2B platforms.

- Use analytics and customer insights to continuously optimise campaigns.

- Develop digital campaigns targeting decision-makers such as CXOs, Corporate Real Estate Heads, Supply Chain Heads, Logistics Heads, Procurement Heads and Facility Heads.

Market Intelligence:

- Track industry trends, competitor developments, leasing activity, customer requirements and emerging micro-markets.

- Analyse demand-supply dynamics across Commercial, Industrial and Warehousing real estate.

- Provide actionable market intelligence to leadership for new project launches, positioning and expansion decisions.

Stakeholder & Agency Management:

- Build relationships with IPCs, property consultants, channel partners, corporate occupiers and other ecosystem stakeholders.

- Manage advertising, digital, PR, research, branding and creative agencies.

- Represent the organisation at relevant real estate, industrial, logistics and warehousing forums, conferences and industry events.

Team Leadership:

- Build, mentor and lead a high-performing marketing team.

- Establish clear KRAs, KPIs and performance metrics.

- Encourage a data-driven, customer-focused and commercially oriented marketing culture.

Candidate Profile:

- 20+ years of overall experience in Marketing, with substantial experience in real estate or allied sectors.

- Strong domain exposure to Commercial, Industrial and/or Warehousing projects is essential.

- Experience in marketing Grade-A commercial developments, industrial parks, logistics parks, warehouses, built-to-suit facilities or large B2B real estate projects will be highly relevant.

- Strong understanding of the Chennai and South India commercial/industrial real estate ecosystem would be advantageous.

- Demonstrated experience in strategic marketing, project launches, lead generation, branding and digital marketing.

- Strong understanding of B2B and institutional customer acquisition.

- Experience working closely with Sales, Leasing and Business Development teams.

- Strong leadership, stakeholder management, negotiation and communication capabilities.

- Ability to translate market intelligence into actionable business and marketing strategies.

Educational Qualification:

- MBA / PGDM in Marketing from a reputed institution preferred.

- A Bachelor's degree in Marketing, Business Administration, Engineering, Architecture or a related discipline with substantial relevant industry experience may also be considered.

Key Competencies:

- Strategic Marketing - Commercial Real Estate - Industrial Real Estate - Warehousing & Logistics Parks - B2B Marketing - Go-to-Market Strategy - Project Positioning - Lead Generation - Digital Marketing - Brand Management - Market Intelligence - Corporate Communication - Stakeholder Management - Budget Management - Team Leadership

Success Measures:

- Qualified lead generation and pipeline contribution

- Marketing contribution to leasing/sales closures

- Project and brand visibility

- Campaign effectiveness and ROI

- Market penetration within targeted corporate segments

- Digital performance and customer engagement

- Effectiveness of project launches and go-to-market campaigns

- Development and performance of the marketing team