Head Marketing & Branding

Key Responsibilities

• Global Brand Strategy: Spearhead the end-to-end development, architecture, and execution of global brand strategies, ensuring seamless consistency and impact across international markets.
• Omnichannel Scaling: Build and scale comprehensive brand campaigns that integrate both digital ecosystems and offline platforms (such as industry trade shows, experiential marketing, and print collateral).
• New Product Launches & Market Expansion: Drive the brand go-to-market strategy for new product lines, positioning the company for successful entry into new global markets.
• Digital & ABM Integration: Leverage a deep understanding of modern marketing stacksincluding Account-Based Marketing (ABM), Google Ads, HubSpot, and LinkedIn Campaign Manager—to align brand awareness with targeted demand generation.
• Cross-Functional & Stakeholder Leadership: Act as a central evangelist, utilizing strong leadership and stakeholder management skills to influence and align cross-functional teams across regions and departments.
• Team Development & Agency Oversight: Build, mentor, and inspire a high-performing brand team while managing external creative, PR, and media agencies to maintain high standards of execution.
• Analytics & Performance Tracking: Implement robust metrics and KPIs to monitor brand health, market sentiment, campaign ROI, and the effectiveness of global branding initiatives.

Requirements & Qualifications

• Experience: Minimum 12 years of progressive experience in brand leadership roles.
• Industry Focus: Preferred background in B2B or manufacturing sectors, with specific hands-on experience in EV, automotive, heavy equipment, or industrial industries.
• Omnichannel & Growth Track Record: Proven, documented success in building and scaling brand strategies across both digital and offline platforms, as well as prior success in launching new product lines and expanding into new markets.
• Technical & Digital Acumen: Deep working knowledge of ABM strategies and digital marketing tools (Google Ads, HubSpot, LinkedIn Campaign Manager) alongside robust analytics capabilities.
• Global Exposure: Direct experience managing international branding and executing global campaign rollouts.
• Leadership & Communication: Exceptional stakeholder management skills with the ability to influence at the C-suite level, paired with a talent for distilling complex industrial concepts into compelling narratives.
• Education: Bachelor's or Master’s degree in Marketing, Branding, Mass Communication, or a related field.