Head - Marketing - Athleisure/Lifestyle

Looking for Head - Marketing

Athleisure & Lifestyle Brand | Delhi NCR

Location: Delhi NCR | Mumbai

Experience: 7 - 10 Years

Education: MBA from a Premier B-School preferred

Industry: Athleisure | Activewear | Sportswear | Fashion | Lifestyle | D2C

About the Role:

We are looking for a strategic, consumer-focused Marketing Head to lead the marketing function for a fast-growing athleisure brand based in Delhi NCR.

The role will be responsible for shaping the brand's positioning, driving consumer acquisition and engagement, and building an integrated marketing engine across digital, social, influencer, e-commerce, retail and brand-building initiatives.

The ideal candidate will combine strong brand thinking with commercial orientation, understanding how to translate consumer insights and creative storytelling into measurable business growth.

Key Responsibilities:

1. Brand Strategy & Positioning:

- Strengthen brand positioning, proposition, identity and differentiation within the athleisure category.

- Develop consumer-centric campaigns that build awareness, consideration and loyalty.

- Track market trends, consumer behaviour and competitor activity to identify growth opportunities.

2. Digital & Performance Marketing:

- Lead integrated digital marketing across Meta, Google, YouTube, marketplaces and other relevant platforms.

- Develop performance marketing strategies focused on customer acquisition, conversion and ROAS.

3. Social Media & Influencer Marketing:

- Build strong communities across Instagram, YouTube and emerging platforms.

- Lead influencer, creator and athlete collaborations to strengthen brand relevance.

- Develop culturally relevant content that connects with the target consumer.

4. E-commerce & D2C Growth:

- Work closely with E-commerce and Sales teams to drive online revenue.

- Develop marketing strategies across the brand website, marketplaces and other digital channels.

5. Consumer & Category Insights:

- Develop a strong understanding of the athleisure consumer and evolving lifestyle trends.

6. Integrated Campaign Management:

- Lead end-to-end marketing campaigns from strategy and creative development through execution and measurement.

- Ensure consistency of brand communication across all consumer touchpoints.

7. Retail & Experiential Marketing:

- Develop marketing initiatives that support retail/store growth and customer footfall.

- Plan activations, events, partnerships and experiential campaigns.

8. Marketing Analytics & Budget Management:

- Own the marketing budget and ensure effective allocation of investments.

- Track key metrics including brand awareness, traffic, CAC, ROAS, conversion, revenue contribution and customer retention.

- Strong experience in Athleisure, Sportswear, Fashion, Lifestyle, D2C, Consumer or Premium Brands