Head Marketing And Operations

Job Purpose

To lead, plan, and manage all Marketing Operations activities across regions, including outdoor branding, BTL promotions, exhibitions, in-site branding, vendor management, project launches, cross-functional coordination, audit controls, budgeting, and process improvement. The Head ensures seamless execution of all marketing operations that enhance brand presence, improve customer engagement, and support sales conversion.

Key Responsibilities

1. Leadership & Strategy

• Lead the Marketing Operations Team, including TLs, MIS executives, coordinators, and field operations staff.
• Define roles, responsibilities, workflows, and performance standards.
• Plan & execute annual and quarterly operations calendars:
• BTL campaigns
• Outdoor branding
• Exhibitions
• Sponsorship activities
• Project branding
• Launch events
• Develop cost-efficient strategies for branding & vendor engagement.
• Work closely with:
• Branding & Creative
• Digital Marketing
• Sales
• CRM
• Project Teams
• Ensure alignment with organizational objectives.

2. Continuous Improvement

• Review gaps in operations and implement improved processes.
• Drive innovation in branding & outdoor execution.
• Optimize vendor rates, material usage, and execution speed.

3. Outdoor & BTL Operations Management

• Oversee all outdoor activities including hoardings, banners, kiosks, van campaigns, roadshows, exhibitions, & sponsorships.
• Ensure adherence to brand guidelines across all touchpoints.
• Lead the planning & execution of:
• Project launches
• Trade fairs
• Mall activations
• Partner events
• Ensure smooth logistical coordination and strong brand presence.

4. Vendor Management & Procurement

• Identify and onboard vendors for:
• Printing
• Fabrication
• Events & Exhibitions
• Outdoor branding
• Conduct negotiations for pricing & service agreements.
• Establish standards for material quality, installation accuracy, and turnaround time.
• Conduct periodic vendor audits and performance reviews.

5. Process, Audit & Budget Controls

• Manage departmental budgets including:
• Outdoor expenses
• Vendor payments
• Launch & event spending
• Collaterals
• Track expenses against budgets and ensure cost optimization.
• Implement audit processes for:
• Vendor invoices
• Branding material usage
• Event expenditure
• Site branding
• Ensure compliance with organizational procurement policies.

6. Team Development & Performance Management

• Train teams on:
• Outdoor execution
• Vendor coordination
• Cost control
• Branding guidelines
• Field operations
• Mentor TLs and develop strong leadership pipeline.
• Conduct reviews, provide feedback, and track KPIs for all team members.

7. Reporting & MIS Governance

• Ensure timely reporting of:
• Vendor expenses
• Site branding status
• Event performance reports
• Outdoor campaign tracking
• Audit reports

Review and validate MIS submitted by coordinators and MIS executives.