Head/Manager Digital Marketing

Key Responsibilities

Strategy & Leadership

• Develop and execute a comprehensive, scalable digital marketing strategy tailored to B2B software services (SaaS, custom app development, enterprise solutions).
• Build, mentor, and manage an internal digital marketing team (SEO, content, PPC, social media) alongside external agencies and freelancers/contract employees.
• Own and manage the digital marketing budget, allocating spend efficiently to maximize Return on Investment (ROI) and Customer Acquisition Cost (CAC) metrics.
• Partner closely with Sales and Technical heads to align campaign messaging with project/product updates, client case studies, and revenue goals.

Demand Generation & Acquisition

• Design and execute multi-channel acquisition campaigns including Google Ads, LinkedIn Ads, retargeting, and ABM (Account-Based Marketing) tailored to enterprise decision-makers and CTOs.
• Oversee technical and on-page/off-page SEO to build organic authority and rank for high-intent software development keywords.
• Manage inbound content marketing strategies (technical whitepapers, case studies, blogs, webinars) to nurture leads through long sales cycles.
• Optimize website conversion rate optimization (CRO), landing pages, and user funnels in partnership with UX/UI and web development teams.

Analytics & Performance Tracking

• Establish key performance indicators (KPIs) and build regular dashboards/reports for executive leadership tracking MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads), and pipeline contribution.
• Utilize web analytics and marketing automation tools to track user behaviour, attribute revenue accurately, and run A/B tests.
• Monitor competitive landscapes in the software development industry and adapt positioning to stay ahead of market trends.

Qualifications & Requirements

• Education: Bachelors or Master’s degree in Marketing, Business Administration, Computer Science, or a related field.
• Experience:
• Minimum of 12+ years of progressive experience in digital marketing, with at least 2–3 years in a leadership or strategic head role.
• Proven track record in B2B tech, IT services, or software development/SaaS marketing.

• Technical & Tool Proficiency:
• Deep expertise in SEO/SEM, Google Ads, LinkedIn Campaign Manager, and Programmatic advertising.
• Proficiency in web analytics platforms (e.g., Google Analytics 4, Google Tag Manager) and CRM/Marketing Automation tools (e.g., HubSpot, Salesforce, Marketo, or Mailchimp).
• Basic familiarity with web technologies, CMS (WordPress, Webflow), and understanding of HTML/CSS/UI-UX principles.

• Soft Skills:
• Strong analytical mindset with data-driven decision-making capabilities.
• Exceptional cross-functional communication, stakeholder management, and team-motivating skills.