Head - Growth - D2C/Subscription

Client is India's most successful brand in it's domain

As a growth leader you will be focused on driving business expansion and revenue growth by identifying opportunities, executing growth initiatives, and optimizing the customer acquisition and retention funnel through data-driven strategies.

Key Responsibilities:

- Strategy & Leadership: Develop and execute the growth marketing strategy, leading a team responsible for scaling key acquisition channels including performance marketing, SEO, social media, and partnerships, while discovering new marketing channels.

- Audience Insights & Campaigns: Deeply understand the target audience (B2B SMBs, freelancers) to guide content creation and lead impactful campaigns across multiple channels.

- Funnel Management & Optimization: Oversee the analysis and tracking of marketing campaigns, optimize the marketing funnel, and ensure effectiveness across channels while improving metrics like volume, quality, and cost (CAC).

- Strategic Partnerships: Forge and maintain strategic relationships with customers, industry bodies, relevant communities, and potential partners to drive growth.

- Team Leadership: Lead, mentor, and grow the growth marketing team, fostering a culture of high performance, experimentation, and data-driven decision-making.

Required Skills & Attributes:

- Problem-Solving & Analytical Thinking: Strong problem-solving skills, deep analytical capabilities, and sound business judgment to make data-driven decisions.

- Communication Skills: Excellent verbal, written, and quantitative communication skills, with a flair for storytelling that resonates with diverse audiences.

- Leadership & Ownership: Proven leadership experience, with a strong entrepreneurial mindset and a hands-on approach to driving initiatives and leading teams.

- Interpersonal Skills: Strong interpersonal abilities, with a passion for building relationships with customers, partners, and stakeholders.

- Execution Focus: Meticulous attention to detail, a results-driven mindset, and an unwavering commitment to executing campaigns effectively.

Ideal Candidate Profile:

- Experience: 10-15 years of relevant experience in growth marketing, demand generation, or performance marketing, with a proven track record of driving significant growth.

- Startup Experience: Previous experience in an early-stage startup environment is a plus.

- Mindset: Data-driven, with a keen interest in startups, technology, and marketing.