Head Google digital marketing expert / PPC Expert (Travel agency USA)

KPIs for the Position

I strongly recommend putting these in the job post because they will help you attract someone who understands results, not just Google Ads dashboards:

Key Requirements

• Proven experience managing Google Ads / PPC campaigns.
• Strong experience with lead-generation and call-generation campaigns.
• Experience with Google Ads conversion tracking and Google Analytics/GA4.
• Good understanding of keyword research, negative keywords, bidding, ad copy, and campaign optimization.
• Experience with call tracking and call conversion attribution is highly preferred.
• Strong analytical and data-driven approach.
• Ability to manage campaigns independently and work toward measurable targets.
• Experience with high-intent/local/service-based campaigns is a plus.

Roles & Responsibilities

• Plan, create, and manage Google Ads PPC campaigns focused on generating inbound phone calls.
• Set up and optimize Search, Call Ads/Call Assets, and Performance Max campaigns where appropriate.
• Conduct keyword research and identify high-intent, call-generating keywords.
• Build and manage keyword lists, match types, negative keywords, ad groups, and campaign structures.
• Write and continuously test high-converting ad copies with strong call-to-action messaging.
• Manage bids, budgets, locations, schedules, devices, and audience targeting to maximize qualified calls.
• Set up and monitor conversion tracking, including phone-call conversions and other relevant lead actions.
• Analyze call quality, conversion rates, cost per call, and cost per qualified lead.
• Regularly optimize campaigns based on performance data and eliminate wasted ad spend.
• Monitor search terms and continuously add negative keywords to improve traffic quality.
• Conduct A/B testing of ads, keywords, landing pages, bidding strategies, and targeting.
• Identify opportunities to improve CTR, conversion rate, impression share, and ROAS/CPA.
• Coordinate with the sales/call-handling team to understand which calls are genuine, qualified, and valuable.
• Prepare weekly/monthly performance reports with actionable insights.
• Stay updated with Google Ads policies, new features, bidding strategies, and PPC best practices.
• Take responsibility for achieving agreed call volume and cost-per-qualified-call targets.

Kindly share your resume on [phone removed] (Whatsapp only) and email : [email removed] if you have experience strictly from Travel background for USA location.

Note : This is a Work From Home work. Ensure you have Laptop / Desktop.