Head GM Media Strategy & Offline Marketing

Head GM Media Strategy & Offline Marketing

Company: Lalithaa Jewellery Mart Ltd

Experience: 1015+ Years

Location: Chennai

Key Responsibilities:

• Lead overall offline media strategy (TV, Print, OOH, Radio, Cinema)
• Plan and optimize media mix, reach, frequency & GRPs
• Manage media buying, budgeting, and vendor/agency negotiations
• Conduct competitor analysis and market allocation planning
• Evaluate campaign performance and ROI effectiveness
• Independently review current media strategy & spending to identify gaps and cost optimization opportunities

Key Requirements:

• Strong experience in offline media (Retail/Jewellery/FMCG/Auto/Telecom/Media Agency)
• Good understanding of Tamil Nadu / South Indian market
• Expertise in media planning, buying & rate benchmarking
• Ability to take strategic decisions independently

Qualification: Any Degree / MBA (Preferred)
Salary: Best in Industry

Candidates can send your resumes to:

[email removed]

INTERVIEW VENUE:

Corporate office: No 53, Habibullah Road, T. Nagar, Chennai, Tamil Nadu 600017.

[phone removed] Whatsapp No / [phone removed]