Head Enrollment

Roles & Responsibilities:

• Own the annual enrollment plan and admission targets for EuroSchools across all cities.
• Build and continually refine the capacity-fill strategy across digital, direct-to-consumer (D2C), and B2B channels.
• Track performance against targets on a city-wise and channel-wise basis, implementing data-backed interventions to course-correct as needed.
• Lead, motivate, and inspire an enrollment organization of 70+ professionals including Cluster Admissions Managers and counselor teams across Mumbai, Pune, Bangalore, Hyderabad, Nagpur, NCR, and Vadodara fostering a high-performance and high morale culture.
• Design and drive incentive and reward structures for the enrollment team to maintain high motivation and alignment with admission targets.
• Set city-wise targets, review counselor performance, and build bench strength across the enrollment organization.
• Standardize training on the enquiry-to-admission process and counselor etiquette across all clusters.
• Lead the B2B Admissions & Partnerships function, driving strategic tie-ups with corporates, Global Capability Centers (GCCs), educational institutions, and external preK centers.
• Sponsor *Project Synergy* to build a seamless admissions funnel between EuroSchools and Lighthouse Learning's internal pre-K centers.
• Establish and govern strong relationships with group pre-K leaders, cluster admissions teams, and school leadership.
• Oversee city-level marketing and on-ground activations (hoardings, localized advertising, mall activations, and campus engagement) to build brand visibility and generate qualified leads.
• Partner with the brand and digital marketing teams to optimize the direct-to-consumer (D2C) funnel.
• Ensure a robust, fully tracked lead funnel across all admission sources and acquisition channels.
• Own the management information system (MIS) and analytical dashboards to track funnel health, conversion rates, and target achievements across all clusters and channels.
• Deliver periodic business reviews to business leadership and the CEO K12.
• Utilize data-driven insights to strategically reallocate efforts across cities and channels, driving sustained enrollment growth.
• Build close, trust-based partnerships with School Leaders (Principals and Directors) across every campus to align on enrollment plans, capacity management, admission quality, and local execution.
• Involve School Leaders in enrollment reviews and decisions impacting their campuses, ensuring admissions and school operations move in lockstep.
• Collaborate with brand marketing, digital marketing, and operations teams to guarantee cohesive messaging and seamless initiative execution.
• Represent the Enrollments function in executive leadership forums and actively contribute to Lighthouse Learning's broader brand-building initiatives.

Desired Skills:

• MBA preferred, with 1215 years of experience in admissions, enrollment, or sales leadership, ideally within K12/international schools or a related consumer business.
• Proven track record of owning enrollment or sales targets across multiple cities or a large, distributed team.
• Experience managing both B2C admission teams and B2B/partnership channels.
• Strong people leadership has managed managers and built, motivated and retained high-performing, distributed teams of 50+ people, including designing incentive/reward structures. • Excellent stakeholder management, communication, negotiation, and presentation skills.
• Data-driven decision-maker, comfortable with MIS, funnel analytics, and forecasting. • Entrepreneurial, target-driven, and comfortable operating in a fast-scaling environment.