Head - eCommerce & Performance Marketing - Consumer Healthcare/Personal Care

Role Title: Head Ecommerce & Performance Marketing All Digital Platforms

Reporting To: Head - Customer Marketing & OT business

KEY ROLES AND RESPONSIBILITIES

1. E-commerce Strategy & Channel Development:

- Develop and implement the overall e-commerce growth strategy across formats, customers and brands to drive offtake growth and achieve market share objectives, ensuring alignment with overall business goals.

- Drive channel expansion across marketplaces, quick commerce and emerging digital platforms.

- Build strategic partnerships with key platform stakeholders.

- Monitor market trends, competition and consumer behavior to identify growth opportunities.

- Lead annual business planning and channel growth initiatives.

2. Revenue Growth & Profitability:

- Own the e-commerce P&L, driving revenue growth, profitability and market share.

- Manage pricing, promotions, assortment and investment allocation to maximize returns.

- Define and track key business KPIs across sales, margins and customer acquisition.

- Drive forecasting, budgeting and commercial performance reviews.

- Identify and implement opportunities to improve business efficiency and profitability.

3. Performance Marketing & Digital Growth:

- Lead performance marketing strategy across marketplace ads for all digital platforms (ECom, QCom, ePharmacies, eBeauty, eB2B, etc).

- Own media budgets and drive customer acquisition, conversion and retention.

- Partner with media and analytics agencies to optimize campaign effectiveness and ROAS.

- Leverage data and consumer insights to improve marketing efficiency and business growth.

- Drive measurement frameworks and continuous optimization of digital investments.

4. Consumer Insights & Marketplace Excellence:

- Develop platform-specific assortment, content, pricing and promotional strategies.

- Drive product discoverability, conversion and share of search across marketplaces.

- Ensure successful new product launches and category growth on digital channels.

- Collaborate with Brand and Marketing teams to deliver integrated consumer-centric initiatives.

- Continuously benchmark competitive performance and identify growth opportunities.

5. Operations & Customer Experience:

- Partner with Supply Chain and Operations teams to ensure product availability and service excellence.

- Drive inventory planning, fulfillment efficiency and stock health management.

- Ensure catalog accuracy, operational compliance and smooth order execution.

- Monitor customer satisfaction, ratings, reviews and returns performance.

- Lead initiatives to enhance customer experience across platforms.

6. Reporting, Analytics & Business Governance:

- Establish KPIs, dashboards and reporting mechanisms to monitor business performance.

- Lead periodic business reviews and provide actionable insights to leadership.

- Drive forecasting, sales planning and data-led decision making.

- Leverage analytics to identify growth opportunities and performance gaps.

- Manage relationships with marketplace, media and analytics partners.

7. Leadership & Team Development:

- Build, lead and develop a high-performing e-commerce and performance marketing team.

- Foster a culture of ownership, innovation and execution excellence.

- Drive cross-functional collaboration across Sales, Marketing, Supply Chain and Finance.

- Mentor team members and strengthen organizational capabilities.

- Ensure alignment of team objectives with overall business goals.

IDEAL CANDIDATE PROFILE:

- MBA Graduate with 12-15 years of experience in E-commerce, Digital Commerce and Performance Marketing, preferably within FMCG, Consumer Healthcare, Personal Care, or Consumer Products.

- Proven track record of independently managing large-scale e-commerce businesses with full P&L ownership.

- Demonstrated success in scaling businesses across Amazon, Flipkart, Quick Commerce, D2C, and other digital platforms.

- Strong experience in managing sizeable digital media budgets and delivering profitable growth through performance marketing.

- Requirement: Open to travel 7/8 days a month