Head - eCommerce - Ayurvedic Cosmetics

Head of Ecommerce

Our client is 2 decades in the business and is one of the oldest and very well established manufacturers of High End Ayurvedic Cosmetics/ SkinCare products and has over 190 stores Pan India.

The Person we are searching for:

- Who has worked in and understands the Luxury business.

- Who has an extensive D2C experience.

- Who sells on quality and not on promotions and discounts.

- Who has a strong background in Performance Marketing and Content Marketing (Strong in Story telling).

- Who has worked in D2C brands (Mandatory) along with working in either a D2C agency or Market Places organizations (Amazon, Flipkart, Myntra, Big Basket, Blinkit etc).

Responsibilities:

The incumbent shall be responsible of have full digital commerce engine control, viz; new customer acquisition through organic and inorganic channels, deep retention architecture, global market entry, and a product merchandising experience that reflects the brand's heritage. This is a rare opportunity to define what luxury Ayurveda looks like on a global digital stage.

The incumbent shall also be responsible for complete ownership of the digital commerce business - P&L, Team, Strategy and Execution. He/ She shall be controlling the entire brand, marketing, product, and technology.

Revenue & Growth:

- Own and deliver the ecommerce P&L, revenue, margin, CAC, LTV, and channel contribution.

- Define the annual and quarterly growth roadmap across D2C, marketplaces (Nykaa, Amazon, Tira, and international platforms etc), quick commerce and emerging digital channels.

- Build a growth model that reduces CAC over time by increasing organic channel contribution and improving retention economics.

Acquisition - Organic & Inorganic:

- Lead performance marketing across Meta, Google, YouTube, programmatic, and affiliate channels with a rigorous test-and-learn culture.

- Own and grow organic acquisition through SEO, content marketing, editorial partnerships, and influencer strategy anchored in brand values.

- Drive sampling, trial, and discovery programmes that introduce new customers to the client in a way consistent with its luxury positioning.

Retention & CRM:

- Build a strong CRM and lifecycle marketing capability, email, WhatsApp, push, and loyalty that meaningfully reduces churn.

Site Experience & Merchandising:

- Own the D2C website experience conversion, UX, speed, and storytelling ensuring it reflects a luxury experience at every touchpoint.

- Lead digital merchandising strategy: product sequencing, seasonal launches, editorial curation, and online exclusive offerings.

- Partner with technology and product teams on continuous CRO informed by data, customer feedback, and brand standards.

Global Expansion:

- Define the ecommerce strategy for international market entry.

- Work with the clients global network and distribution infrastructure to identify and execute the most efficient path to international ecommerce revenue.

- Build localisation frameworks: pricing, content, channel mix, customer service, and logistics for each priority market.

Data, Analytics & Reporting:

- Establish a rigorous analytics and reporting framework: dashboards for acquisition, retention, LTV cohorts, channel contribution, and funnel performance.

- Make data-driven decisions at pace while retaining the sensibility that brand-consistent qualitative signals matter as much as quantitative metrics.

Leadership:

- Build, lead, and develop a high-performing ecommerce, performance marketing, tech and CRM team.

Experience:

- 15 -20 years of progressive experience in ecommerce, digital growth, or performance marketing, with at least 5 years in a senior leadership role.

- Deep expertise in luxury, premium beauty, skincare, or lifestyle categories a native understanding of why brand equity and customer experience matter more than promotional volume.

- Proven track record of scaling D2C businesses with strong unit economics not just topline revenue.

- Experience building and executing multi-market ecommerce strategies, global experience is a plus.

- Hands-on fluency in both paid and organic acquisition, understands how algorithms work, but also understands brand building.

- Strong CRM and retention capability, built lifecycle programmes.

- Familiarity with marketplace ecosystems and international platform strategy.