Head/Director Go-To-Market (GTM), PACS Diagnostic Imaging Solutions

Role & responsibilities

Job Title: Head/Director Go-To-Market (GTM), PACS Diagnostic Imaging Solutions

Location: Hyderabad, Telangana

Experience: 812 years in GTM/Business leadership, preferably in Healthcare IT / HealthTech /

Medical Imaging

Reports to: CEO / VP – Sales & Strategy

About the Role

We are looking for a seasoned GTM leader to drive the market strategy, sales growth, and

commercial expansion of our PACS (Picture Archiving and Communication System) diagnostic

software platform. This is a leadership role responsible for owning revenue growth, positioning,

partnerships, and go-to-market execution across hospitals, diagnostic chains, and radiology

networks.

Key Responsibilities

• Own and execute the end-to-end GTM strategy for the PACS product line — market

segmentation, pricing, positioning, and channel strategy

• Drive new customer acquisition across hospitals, diagnostic centers, radiology groups,

and healthcare networks (India + export markets, if applicable)

• Build and lead a high-performing sales, pre-sales, and business development team
• Define and execute partnership strategy with OEMs, imaging equipment vendors,

RIS/HIS providers, and healthcare distributors

• Collaborate closely with Product and Engineering to align roadmap with

market/customer needs and competitive positioning

• Own revenue targets, sales pipeline, forecasting, and P&L accountability for the GTM

function

• Build strategic relationships with key opinion leaders (radiologists, hospital

administrators, procurement heads)

• Represent the company at industry events, healthcare IT conferences, and customer

forums

• Track market trends, competitive landscape (Sectra, Agfa, GE, Philips, Fujifilm Synapse,

Merge, etc.) and regulatory shifts (DICOM standards, data localization, NABH/NABL

requirements)

• Establish scalable GTM playbooks, sales processes, and CRM/pipeline discipline

Required Qualifications

• 8–12 years of experience in GTM, sales leadership, or business growth roles, with a

strong healthcare/healthcare IT/medical devices/diagnostics background

• Proven track record of scaling revenue in a B2B healthcare software or services

environment

• Strong understanding of hospital/diagnostic center buying cycles, procurement

processes, and stakeholder mapping (CXOs, radiologists, IT heads, biomedical teams)

• Experience building and leading GTM/sales teams from the ground up
• Excellent stakeholder management, negotiation, and executive presence
• Bachelor's degree required; MBA preferred

Preferred / Added Advantage

• Direct experience with PACS, RIS, DICOM, HL7, or medical imaging software is a

strong plus

• Experience selling into radiology, diagnostics, or imaging center segments
• Existing network within Indian hospital/diagnostic chains or healthcare IT ecosystem

What We Offer

• Leadership role with significant ownership and P&L responsibility
• Opportunity to shape GTM strategy for a high-growth healthcare software product
• Competitive compensation + performance-linked incentives