Head Digital Marketing
Gad's Leadership Foundation · Chennai · onsite · Posted 1d ago
About a minute. You'll make an account on the way through.
About this role
Head Digital Marketing (B2B Lead Generation)
Location: Chennai | Experience: 10–15 years | Type: Full-time
About us
GAD’s Leadership Foundation (GLF), founded by leadership coach Gerald Arun Dass (GAD), works with organisations and leaders through corporate coaching, executive leadership programmes, consulting and public workshops. We also run Bazila Pearls, a pearl jewellery e-commerce brand. Learn more at www.geraldarundass.com.
The role
We are looking for a senior Head of Digital Marketing to own one outcome: qualified leads that turn into revenue. You will build and lead our digital engine across paid, organic, funnels and automation, and report directly to the Founder. You will lead a team of digital marketing, SEO and web development specialists.
Key responsibilities
- Own monthly lead targets for corporate coaching, leadership programmes, consulting and online courses, and deliver them
- Build and optimise end-to-end funnels: landing pages, lead magnets, nurture journeys and retargeting
- Plan and run paid campaigns on LinkedIn, Google, Meta and YouTube with clear cost-per-lead targets
- Lead CXO, CHRO and founder outreach through LinkedIn and email to book meetings for the sales team
- Drive e-commerce growth for Bazila Pearls across the website and marketplaces
- Set up and manage CRM, marketing automation, email and WhatsApp journeys, and lead tracking
- Report leads, CPL, conversion rates and campaign revenue every week
- Lead, coach and set targets for the digital, SEO and web team
- Work closely with the brand, sales and programme teams
What we’re looking for
- 10–15 years in digital marketing, with at least 4 years leading a team
- Proven B2B lead generation, ideally in training, consulting, coaching, HR services or education
- A track record of owning lead or revenue targets, with the numbers to show for it
- Hands-on with LinkedIn Ads, Google Ads, Meta Ads, landing pages and marketing automation
- Experience with CRMs such as HubSpot, Zoho or Salesforce, and strong with analytics and dashboards
- Experience reaching senior decision-makers (CXOs, CHROs, founders)
Good to have
- D2C or e-commerce performance marketing experience
- Experience launching courses, cohorts or events
- Experience in a founder-led brand
- Comfort using AI tools for marketing
Why join us
- A senior leadership role reporting directly to the Founder
- Full ownership of the digital function and its results
- Fixed salary plus performance-linked variable pay
- Work with a brand that develops leaders across India’s top organisations
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